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In Week Two, Marissa Mayer Googifies Yahoo

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Re: In Week Two, Marissa Mayer Googifies Yahoo

#81

One strategy for Yahoo: Turn Google's strengths into weaknesses by opening up all of Yahoo's products (Search, Mail, Finance, Maps, Sports, News) to developers to be maximally programmable. Allow developers to monetize in any way they feel like (aside from fraud) and let them link together apps in creative mashups. This links together YQL, Yahoo Pipes, YUI, BOSS, and several other existing Yahoo technologies into Yah…

I don't see the connection you're making with GitHub.

Whatever it may be, I'd prefer if Yahoo stays away. I'm against it enough that I would move my paid GitHub account to BitBucket.

I understand they're trying to change their reputation, but I still remember how they killed Delicious and see how they've let Flickr bit rot.

Let them practice not killing the software they buy before they buy another service I use.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#82

So given all the hubbub lately I decided to visit Yahoo.com for the first time in years. I'm not really Yahoo's target audience, but my second-first impressions are: - That little "Make Yahoo! your homepage" thing that slides down and moves the rest of the content with it has got to go (especially considering there's a "Make Y! your homepage" link RIGHT below it). - Clicking on the dot in the exclamation point still…

Design-by-committee indeed. I saw this happen with my own eyes at a bunch of companies. Executives get together, and they all try to place their sub-project on the front page. Nobody says "no", because they have their own sub-projects. So you end up with this crap.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#83
post #63

So given all the hubbub lately I decided to visit Yahoo.com for the first time in years. I'm not really Yahoo's target audience, but my second-first impressions are: - That little "Make Yahoo! your homepage" thing that slides down and moves the rest of the content with it has got to go (especially considering there's a "Make Y! your homepage" link RIGHT below it). - Clicking on the dot in the exclamation point still…

"there's SO MUCH STUFF on the front page" I haven't been there for a long time, so I went there to follow your critique, and my first thought was WTF is all this? This is like a 90s site map, with pictures.

I agree. It's not just the homepage though. The whole site needs to be a little less cluttered.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#84
post #29
post #11

I tried to reach a Yahoo PR person for comment, but my phone remains unrung, even here in Israel. I don't understand this sentence. Is her phone more likely to ring because she's in Israel, or something?

The work week in Israel is Sunday through Thursday, so there probably were people in Yahoo! offices there.

Sunday in Israel was the 9th of Av, which is a very solemn fast day. I doubt if anything at all was open.

http://en.wikipedia.org/wiki/Tisha_B%27Av

Re: In Week Two, Marissa Mayer Googifies Yahoo

#85

One strategy for Yahoo: Turn Google's strengths into weaknesses by opening up all of Yahoo's products (Search, Mail, Finance, Maps, Sports, News) to developers to be maximally programmable. Allow developers to monetize in any way they feel like (aside from fraud) and let them link together apps in creative mashups. This links together YQL, Yahoo Pipes, YUI, BOSS, and several other existing Yahoo technologies into Yah…

This would make a bunch of SEOs of my acquaintance absolutely giddy, because you could use e.g. Yahoo keyword data or the proprietary financial data which is just maddening to get one's hand on to create arbitrarily large data-heavy sites... to rank in Google.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#86
post #72
post #64

Earlier quoted context omitted.

Turn Google's strengths into weaknesses by opening up all of Yahoo's products (Search, Mail, Finance, Maps, Sports, News) to developers to be maximally programmable. This sounds great, in a handwavy way. In practice though I'd like to hear specifics about what Yahoo could/would offer that Google doesn't already? Search: https://developers.google.com/custom-search/v1/overview Mail: https://developers.google.com/google…

> Maps: Seriously? I'm not even going to bother linking to the Google Maps API There is a reason many have transitioned to OSM based data and tile hosting services: price. The Google Maps API is no longer the "no-brainer" that it once was among developers.

Google charges the most for maps because they have the best service.

And generally speaking, I don't think competing on price is a great strategy for turning the company around. The OSM map services will have a big price advantage because all of their data is free, even though it's not as good as Google's. And if Yahoo enhances the data, or gets their own data and tries to charge a premium, then they're back to where they are now trying to compete with Google...

I'm not saying they can't make a better service for cheaper, but their focus should be on making a great map service, not on cutting the price.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#87
post #6

Looks like Marissa has learned the lesson told by Steve Blank in his famous essay, the elves leave middle earth http://steveblank.com/2009/12/21/the-elves-leave-middle-eart... It has bought her time with the engineers while she decides what to do.

I love this comment on the @sgblank post:

When I started at mindspring as a startup (a dial up company) there were some very interesting rules.

1. Drug testing policy. If you have drugs we will test them.

Classic stuff. That's the kind of culture I want to build at Fogbeam Labs when we get to the point of having employees. I like to say "let's be the Mötley Crüe of software companies." Hard partying, hard fighting, and ass kicking, that's the stuff we're going for - well, along with great software, world-class UX, and better integration of enterprise software than you can get anywhere else.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#88
I know people always make fun of Yahoo Answers, with good reason, but I think that when it comes down to it, Yahoo Answers is one of the web's most important resources, just because there are so many questions and answers that it covers quite a lot of popular topics. True that a lot of it is stupid or nonsense, but there is actually also a lot of useful and timely information in there.

I also remember using the Yahoo fantasy sports thing and it seemed pretty good to me.

And to be honest the Yahoo mail program is really attractive looking to me and very functional.

Yahoo Groups is extremely useful also.

I guess however its hard to compete with things like gmail, reddit and meetup.com.

So anyway since half of the comments in this thread are basically going on a 'pretend you are the new CEO of Yahoo, what would you do' thing, I want to play also. Actually Yahoo has so much going on, its kind of hard to NOT want to play that game.

One thing to focus on making Yahoo Answers better. Maybe more ajaxy and realtime. Maybe make the app better (ask questions? voice input?). Maybe even do a deal with stackoverflow or something (although stackoverflow users might not appreciate that).

It seems like they have a ton of useful applications and other stuff. I forgot one: Yahoo Games. I guess the hard part is making money from all of those things. I think to figure out what to do I would need to know how much each of those different parts of Yahoo cost to operate and how much money comes in (mostly from ads I assume).

I guess one big issue is the brand. Ever since my old boss told me a few years back that Yahoo search was better, I associate Yahoo with idiots. And even though I do think Yahoo Answers is very useful like I mentioned before, the large number of retarded Yahoo Answers questions doesn't help with that idiot brand image problem.

One random idea: its really expensive to build Android, iOS (especially), HTML5, Windows, OSX and Linux apps. Especially if you want to target all of the above. Maybe they could throw some money at Apple and Microsoft and make an application platform with WYSIWYG components, a little bit along the lines of Wordpress, but everything is a widget, and somehow make it work across all of those platforms, and built on Node.js (or something). I say throw money at Microsoft and Apple because they are always (as far as I can tell) spending money on throwing up roadblocks to prevent good cross-platform solutions from becoming popular and practical.

One more random idea: I think the easiest way to compete as internet giant these days might be to create products that cross into the 'real' world. For example, the Google Project Glass project to me seems very exciting. So are things like 3d print-on-demand. Maybe Yahoo could build or promote a product/service along those lines?

Of course, those product/service ideas are extremely expensive, challenging and risky, so I dunno.

Other random idea: try to merge with one of the giant evil cable or media companies, such as Time Warner, if the government will let them. Then maybe if the CEO and people are persuasive enough to the Time Warner execs with all of the Yahoo customer numbers (like 700 million visitors per month), we could finally get HBO GO without having to buy cable. I mean I am not trying to make more gianter evil companies, but.. HBO GO without a cable subscription.

Other random idea: start converting to mainly telecommute by telling most people they can work from home and then eventually shutting down campuses. Use that as a selling point for acquiring talent and also a way to save money.

OK last last random idea: find a way to defeat ad block. Which would probably involve advertisements that actually weren't really advertisements somehow. Maybe something like reddit, or reddit+twitter+facebook, a way for people to recommend/vote up/review/rate products/services or apps, possibly filtered based on the relevance of the current page.. then maybe you just charge all of the advertisers a small fee to be eligible and don't let any of them pay more, so its entirely driven by consumers rather than the amounts companies are willing to pay.

Anyway that was fun.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#89
post #64

One strategy for Yahoo: Turn Google's strengths into weaknesses by opening up all of Yahoo's products (Search, Mail, Finance, Maps, Sports, News) to developers to be maximally programmable. Allow developers to monetize in any way they feel like (aside from fraud) and let them link together apps in creative mashups. This links together YQL, Yahoo Pipes, YUI, BOSS, and several other existing Yahoo technologies into Yah…

Turn Google's strengths into weaknesses by opening up all of Yahoo's products (Search, Mail, Finance, Maps, Sports, News) to developers to be maximally programmable. This sounds great, in a handwavy way. In practice though I'd like to hear specifics about what Yahoo could/would offer that Google doesn't already? Search: https://developers.google.com/custom-search/v1/overview Mail: https://developers.google.com/google…

To clarify, here's my thoughts:

0) Embed apps on the frontend: The APIs you mention are good, but they are backend APIs or APIs for customizing (say) maps within a widget on your site. I'm talking about opening up the frontend too. A prosaic way of thinking about it is an App Store for each large Yahoo subdomain, starting with search.yahoo.com but ultimately allowing very deep apps that pull from many Yahoo properties. Importantly, app installation buttons should be heavily but tastefully promoted: every relevant URL, map result, or email from an app provider should allow a one-click install with ID and billing optionally from Yahoo.

1) Concrete example: suppose Yahoo allowed website proprietors to embed a widget to the right of search results that linked to them. The widget would display if it met the performance and load requirements of Yahoo Search, and not if it didn't. Given that Yahoo is now powered by Bing, this could be a Windows Phone tile sort of thing. Visualize a minified version of what you'd click on the website to see. Facebook could show your last 5 messages, Mint your last few payments, and so on. Basically, take microformats to the next level and allow site proprietors to create their own onebox experiences.

2) Data: In addition to opening up apps, take every piece of data that Google never made open for fear of giving away a proprietary advantage and throw open the doors with an aggressively priced data.yahoo.com API, both to monetize and to differentiate against Google.

3) Re: Yahoo's open stuff in the 2006-2009 timeframe -- that was grassroots and built by engineers, never really pushed by their leadership as the future.

4) The Y Prizes: One other thought is that if this open strategy works, Yahoo could announce an acquisition tournament for each hot new closed web property. All the Facebook, Twitter, Foursquare, Quora, and Pinterest clones would register for a three month competition to build an API to Yahoo's spec, with the winner being acquired for a fixed up front cost of say $10M. Cheap for Yahoo, life changing for the 5 man dev teams that would arise for a shot at this prize. These Y Prizes would allow Yahoo to stay ahead of the curve on new stuff without trying to do everything themselves.

5) Moral high ground: Yahoo as the platform for the Open Web would give them the moral high ground and goodwill to pick (and win) a bunch of fights. Always punch up.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#90

So given all the hubbub lately I decided to visit Yahoo.com for the first time in years. I'm not really Yahoo's target audience, but my second-first impressions are: - That little "Make Yahoo! your homepage" thing that slides down and moves the rest of the content with it has got to go (especially considering there's a "Make Y! your homepage" link RIGHT below it). - Clicking on the dot in the exclamation point still…

I use Yahoo all the time. Here are my complaints (which many yahoo users always complain about in the comment section): -No consistency across sites -They censor a lot of the comments -The comment system never works right -The comment system constantly switches from facebook comments to yahoo comments. -A lot of the services don't work right (like retrieving portfolio data). Sometime it works, other times it does not…

Genuinely curious what keeps you in Y! Mail over GMail. Is it the history of your messages, the familiarity of the system, or something else entirely?

The last time I looked at Yahoo's mail, you had to pay to enable IMAP access. Even stranger, it wasn't a recurring fee, but just some one-time deal. Seems to have changed now, at least?

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