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I'd be more interested in what she's decided he WON'T change. What redeeming qualities does Yahoo have? (That's not a rhetorical question; I'm genuinely interested.)
Turn Google's strengths into weaknesses by opening up all of Yahoo's products (Search, Mail, Finance, Maps, Sports, News) to developers to be maximally programmable. Allow developers to monetize in any way they feel like (aside from fraud) and let them link together apps in creative mashups. This links together YQL, Yahoo Pipes, YUI, BOSS, and several other existing Yahoo technologies into Yahoo as the platform for the Open Web.
If Marissa wanted to really push hard on this: buy Blekko, take a big stake in Github, buy Mozilla, and possibly buy Meteor and/or DerbyJS. That gives you a tech stack which is pretty strong in search, best of class among developers, pretty strong in browsers, and the future of web development. Then let developers knit the pieces together and give them contractual terms which stipulate you won't go up the stack at them like Facebook, Apple, and Twitter did if their apps are successful.
Basically, if Apple represents ultimate centralization and Google is somewhat open, turn Yahoo into the ultra open, monetizable platform for the web. They have the traffic, they could make this a very attractive proposition for developers.
Yahoo gave up on being a technology leader when they killed their own search. If I was Mayer I would buy DuckDuckGo and say fuck it, we're taking on Google.
Earlier quoted context omitted.
There's not been a good simple general directory since yahoo stopped being one. Search is one thing, structured reference is different. Though it is a much more difficult problem now and would need a completely different approach to achieve it.
The Y! Directory is still alive @ http://dir.yahoo.com/ . Also, the Open Directory Project has been around for years and years, http://www.dmoz.org/ . A few clicks around reminds me why directories were made obsolete.
Yahoo gave up on being a technology leader when they killed their own search. If I was Mayer I would buy DuckDuckGo and say fuck it, we're taking on Google.
Isn't DDG just Bing w/ some logic to bump up anything that shows up in various authoritative sites like Wikipedia? Yahoo already uses Bing.
http://duckduckgo.com/?q=hn+Marissa+Mayer+Googifies+Yahoo
http://duckduckgo.com/?q=copperhead+road+lyrics
http://duckduckgo.com/?q=code+perl+%3D~
The top zero click result is from other sources on the web (disclosure the last one comes from my site).
The only search engine I have found which gets close to this is VerticalSet although with the new Bing pricing I am not sure how long it will exist for now.
One strategy for Yahoo: Turn Google's strengths into weaknesses by opening up all of Yahoo's products (Search, Mail, Finance, Maps, Sports, News) to developers to be maximally programmable. Allow developers to monetize in any way they feel like (aside from fraud) and let them link together apps in creative mashups. This links together YQL, Yahoo Pipes, YUI, BOSS, and several other existing Yahoo technologies into Yah…
Yahoo gave up on being a technology leader when they killed their own search. If I was Mayer I would buy DuckDuckGo and say fuck it, we're taking on Google.
Isn't DDG just Bing w/ some logic to bump up anything that shows up in various authoritative sites like Wikipedia? Yahoo already uses Bing.
One strategy for Yahoo: Turn Google's strengths into weaknesses by opening up all of Yahoo's products (Search, Mail, Finance, Maps, Sports, News) to developers to be maximally programmable. Allow developers to monetize in any way they feel like (aside from fraud) and let them link together apps in creative mashups. This links together YQL, Yahoo Pipes, YUI, BOSS, and several other existing Yahoo technologies into Yah…
For the record, Mozilla is a 501(c)(3).
Yahoo gave up on being a technology leader when they killed their own search. If I was Mayer I would buy DuckDuckGo and say fuck it, we're taking on Google.
DDG is just a skinned version of Bing. But surely you knew that, right, since you're offering advice to people?