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In Week Two, Marissa Mayer Googifies Yahoo

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Re: In Week Two, Marissa Mayer Googifies Yahoo

#31
post #22
post #7

Yahoo gave up on being a technology leader when they killed their own search. If I was Mayer I would buy DuckDuckGo and say fuck it, we're taking on Google.

There's not been a good simple general directory since yahoo stopped being one. Search is one thing, structured reference is different. Though it is a much more difficult problem now and would need a completely different approach to achieve it.

Why would you want one?

The Internet has become too big for a Table of Contents to make any sense anymore.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#32
post #22
post #7

Yahoo gave up on being a technology leader when they killed their own search. If I was Mayer I would buy DuckDuckGo and say fuck it, we're taking on Google.

There's not been a good simple general directory since yahoo stopped being one. Search is one thing, structured reference is different. Though it is a much more difficult problem now and would need a completely different approach to achieve it.

The Y! Directory is still alive @ http://dir.yahoo.com/. Also, the Open Directory Project has been around for years and years, http://www.dmoz.org/. A few clicks around reminds me why directories were made obsolete.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#34
post #11

I tried to reach a Yahoo PR person for comment, but my phone remains unrung, even here in Israel. I don't understand this sentence. Is her phone more likely to ring because she's in Israel, or something?

Mi guess is that her phone remains unrung, even [from] [there] in Israel, meaning she isn't getting a callback either from Yahoo US or from the local Israel office.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#35

So given all the hubbub lately I decided to visit Yahoo.com for the first time in years. I'm not really Yahoo's target audience, but my second-first impressions are: - That little "Make Yahoo! your homepage" thing that slides down and moves the rest of the content with it has got to go (especially considering there's a "Make Y! your homepage" link RIGHT below it). - Clicking on the dot in the exclamation point still…

I wrote up some similar points and posted the trimmed down version a moment afterward. I'll reply instead, and try to avoid bashing the design since you've got that covered. Instead I want to discuss focus. Being neck-deep in Startuplandia, I'm accustomed to discussing smaller companies who are striving, struggling even, to achieve success with a singular focus.

Do one thing, do it well. You won't gain users doing several things poorly. Or in Yahoo's case, you will hemorrhage the users you once had.

I understand that large companies do have the resources to delve into many spheres and markets at once. I also grasp how each additional product/focus can leverage your brand recognition and existing userbase for alternative revenue streams. Even if only 10% of my users pay for [New Feature X], that's still money in the bank! At the same time, when I think of Yahoo, three things come to mind: Email, Search and Content (so-called).

The first two aren't anything Yahoo is the name for anymore and the last one is ludicrously expansive. News, fine. Original web series videos, eh, maybe? But look at the first three items on their list. Autos, Dating (?!) and Finance. Yes I know it's alphabetical, but it's a sign that they still think they can be "The Homepage of the Internet" or some such madness.

This may be the point where Yahoo has to get its hands out of some of those cookie jars and focus on doing less, better. Even if that means a shiny, new platform at the expense of current ones, and even if that means it's a little over-hyped. As long as they finally have one thing they can point at and say "THIS is what Yahoo does, because we do it better than anyone."

Re: In Week Two, Marissa Mayer Googifies Yahoo

#36
post #20

At this point, in the year 2012, isn't this just called modern? Sure a decade ago google was the only one doing this. However, aren't most startups/competitive tech companies in the bay area offering free food? If Yahoo wants to compete for talent against the SF startups, facebook, google, etc. It seems like this isn't googley, its just part of the modern benefit package.

A lot of companies don't provide free food, Apple, and Nest to name a couple.

Talent won't be attracted by free food, but what it will do is cause the morale to change. People already working there will start getting excited about these new changes. Things become a little more fun. When your employees have a higher morale, they feel better about working harder, and they become more proud about what they're working on.

The new all-hands meetings will be key in that strategy. A good CEO and a great CEO can tell you the vision of the company and why it will succeed. But only a great CEO can make his or her employees feel inspired to do better work after those talks.

The first signs that Yahoo is turning around will be seen on the streets of San Francisco and Sunnyvale. When yahoo hoodies and tshirts are being displayed as frequently as you see Google of Facebook swag, if the employees start showing they are _really_ proud of the company they work for, that will signal the earliest changes in Yahoo.

Edit: spelling

Re: In Week Two, Marissa Mayer Googifies Yahoo

#37
post #19

Earlier quoted context omitted.

http://careers.yahoo.com/

I'd be surprised if there wasn't a hiring freeze right now while they asses what they have. If you look around this site there is all of 4 listings!!

Are you surprised yet?

Re: In Week Two, Marissa Mayer Googifies Yahoo

#39
post #21
post #7

Yahoo gave up on being a technology leader when they killed their own search. If I was Mayer I would buy DuckDuckGo and say fuck it, we're taking on Google.

I thought DuckDuckGo relies on Bing for searching?

Amongst others, Blekko also provides results for them on occasion (disclaimer I work for Blekko)

Re: In Week Two, Marissa Mayer Googifies Yahoo

#40
post #19

Earlier quoted context omitted.

http://careers.yahoo.com/

I'd be surprised if there wasn't a hiring freeze right now while they asses what they have. If you look around this site there is all of 4 listings!!

Actually, Yahoo is hiring like crazy.
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