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More users are watching YouTube on TV than mobile

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Re: More users are watching YouTube on TV than mobile

#43
I honestly refuse to believe this unless I see the source (which is not listed).

Maybe in the US sure, but take any country in Asia or Latin America and I can guarantee you mobile usage skyrockets. Can't say anything certain about EU, but I'd assume from my few experiences there it should be a 50/50 split.

Re: More users are watching YouTube on TV than mobile

#44

- Youtube pre-installed on smart TVs everywhere - Bigger screens are more enjoyable - Much lesser strain on hands compared to holding a phone means longer periods of watching - More friction in switching apps on a TV compared to a phone and unless you are casting, much smaller selection of apps - Fewer distractions like notifications on a phone - Sofas are comfy; also, autoplay can keep going even if you fall asleep…

Not to mention people falling asleep means that all ads will play unskipped, regardless of length. That means they have data that non-zero amounts of people are watching the whole of the extremely long skippable ads that get placed (more than once I've seen 90+ minute ads appear).

Re: More users are watching YouTube on TV than mobile

#45
post #6

- Youtube pre-installed on smart TVs everywhere - Bigger screens are more enjoyable - Much lesser strain on hands compared to holding a phone means longer periods of watching - More friction in switching apps on a TV compared to a phone and unless you are casting, much smaller selection of apps - Fewer distractions like notifications on a phone - Sofas are comfy; also, autoplay can keep going even if you fall asleep…

My autoplay keeps going even when I turn off the tv. I can turn it on four hours later and YouTube is still playing. The numbers seem to be way off.

All that means is more ad sales. For YT, that’s grrrrrreat. For those selling ads, not so much. But to me, this is no different than people buying ads on broadcast at 3am.

Re: More users are watching YouTube on TV than mobile

#46

I wonder what the actual numbers are, especially considering PC viewers. My guess is that it's something like 15% on mobile, 16% on TV, and 69% on desktop/laptop etc. At least if you consider played minutes. I know many people watch short clips etc. on their phone, but the sheer amount of people watching let's plays while working, or streaming lo-fi music while coding is probably immense compared to that

I think your stats are way off when you consider how many kids are being babysat all day by YouTube videos on an iPad or the TV.

Re: More users are watching YouTube on TV than mobile

#47
And yet last night youtube broke itself on my Nvidia SHIELD by turning all video thumbnails into a larger size than the entire screen, such that no text or title is video nor even the entire thumbnail itself. So instead of scrolling a feed of possible shows, I get the center 60% of one image at a time.

Moving to greyjay.

Re: More users are watching YouTube on TV than mobile

#48
post #40
post #8

This feels more significant than I'd expect it to? We are dominated by reporting about how our phones are growing to define our interactions with media. To have a trend that is bucking that is surprising.

I wouldn't say this is a sign of declining mobile usage, but rather that people have YouTube videos playing constantly on the TV while they're scrolling around on their phone.

A declining use of cable! Could be people are switch from traditional TV to new content that is online.

Or just phones are small screens and people have bad eyes and big TVs. It’s easy to send content from a phone or iPad to a tv these days.

Demographics, and low friction technology. And there is good content on YouTube for anyone and everyone

Re: More users are watching YouTube on TV than mobile

#49

- Youtube pre-installed on smart TVs everywhere - Bigger screens are more enjoyable - Much lesser strain on hands compared to holding a phone means longer periods of watching - More friction in switching apps on a TV compared to a phone and unless you are casting, much smaller selection of apps - Fewer distractions like notifications on a phone - Sofas are comfy; also, autoplay can keep going even if you fall asleep…

I would wager that TV viewers are also more likely to be premium subscribers too. Just a hunch though.

And no ad blockers available for most devices connecting to a TV which could also push the premium numbers.

Re: More users are watching YouTube on TV than mobile

#50

- Youtube pre-installed on smart TVs everywhere - Bigger screens are more enjoyable - Much lesser strain on hands compared to holding a phone means longer periods of watching - More friction in switching apps on a TV compared to a phone and unless you are casting, much smaller selection of apps - Fewer distractions like notifications on a phone - Sofas are comfy; also, autoplay can keep going even if you fall asleep…

I would wager that TV viewers are also more likely to be premium subscribers too. Just a hunch though.

.. because it's significantly more difficult to block ads on the TV. I'm not sure if Pi-Hole can do it?
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