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More users are watching YouTube on TV than mobile

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Re: More users are watching YouTube on TV than mobile

#11
post #6

- Youtube pre-installed on smart TVs everywhere - Bigger screens are more enjoyable - Much lesser strain on hands compared to holding a phone means longer periods of watching - More friction in switching apps on a TV compared to a phone and unless you are casting, much smaller selection of apps - Fewer distractions like notifications on a phone - Sofas are comfy; also, autoplay can keep going even if you fall asleep…

My autoplay keeps going even when I turn off the tv. I can turn it on four hours later and YouTube is still playing. The numbers seem to be way off.

Yeah, this is where my money is on the watch time. I've also seen things like doctor's office waiting rooms running through a curated playlist endlessly.

Re: More users are watching YouTube on TV than mobile

#12
I wonder how similar is the TV user experience and the content that gets watched there - to the desktop/mobile user experience and content. Is anyone here using YouTube in both contexts?

Personally I watch on my laptop or iPhone; I usually look at reviews or short tutorials, I often fast forward, stop mid clip, or switch to another window - which is also why I don't watch YouTube on a TV at all.

Re: More users are watching YouTube on TV than mobile

#13

- Youtube pre-installed on smart TVs everywhere - Bigger screens are more enjoyable - Much lesser strain on hands compared to holding a phone means longer periods of watching - More friction in switching apps on a TV compared to a phone and unless you are casting, much smaller selection of apps - Fewer distractions like notifications on a phone - Sofas are comfy; also, autoplay can keep going even if you fall asleep…

I would wager that TV viewers are also more likely to be premium subscribers too. Just a hunch though.

If you’re paying for a music subscription service you’re better off subscribing to YouTube premium and getting YouTube Music for free.

Re: More users are watching YouTube on TV than mobile

#14
post #6

Earlier quoted context omitted.

My autoplay keeps going even when I turn off the tv. I can turn it on four hours later and YouTube is still playing. The numbers seem to be way off.

Yeah, this is where my money is on the watch time. I've also seen things like doctor's office waiting rooms running through a curated playlist endlessly.

Not to mention countless of restaurants/stores/any physical location using YouTube to play music/music videos.

Re: More users are watching YouTube on TV than mobile

#17
post #6

- Youtube pre-installed on smart TVs everywhere - Bigger screens are more enjoyable - Much lesser strain on hands compared to holding a phone means longer periods of watching - More friction in switching apps on a TV compared to a phone and unless you are casting, much smaller selection of apps - Fewer distractions like notifications on a phone - Sofas are comfy; also, autoplay can keep going even if you fall asleep…

My autoplay keeps going even when I turn off the tv. I can turn it on four hours later and YouTube is still playing. The numbers seem to be way off.

I turn it on at night and listen to 8-10 hours of sleep sounds.

Re: More users are watching YouTube on TV than mobile

#18

I wonder what the actual numbers are, especially considering PC viewers. My guess is that it's something like 15% on mobile, 16% on TV, and 69% on desktop/laptop etc. At least if you consider played minutes. I know many people watch short clips etc. on their phone, but the sheer amount of people watching let's plays while working, or streaming lo-fi music while coding is probably immense compared to that

> people watching let's plays while working

Is that something people who aren't streamers actually do? I don't think I've seen that in person, ever, but then maybe I'm not the most social creature out there so might just be my bubble.

Personally, I only watch YouTube on the TV. When I'm on the computer I'm either working, gaming or reading, the phone only gets used for phone/texting and social media while in the bathroom, and the TV is basically for normal TV/YouTube/TV shows/movies.

Re: More users are watching YouTube on TV than mobile

#19
post #8

This feels more significant than I'd expect it to? We are dominated by reporting about how our phones are growing to define our interactions with media. To have a trend that is bucking that is surprising.

People still have televisions and now most come with embedded android and YouTube. I don’t find this surprising that people are leaving cable and using internet streaming for their “tv consumption”.

Re: More users are watching YouTube on TV than mobile

#20
post #6

Earlier quoted context omitted.

My autoplay keeps going even when I turn off the tv. I can turn it on four hours later and YouTube is still playing. The numbers seem to be way off.

I turn it on at night and listen to 8-10 hours of sleep sounds.

What are "sleep sounds"? Like sounds of others sleeping?

Do you experience silence anything during the day or any other time? I couldn't imagine having sounds while trying to sleep, it's my quiet time when I can fully focus on what's inside my head, and outside sounds tend to be distracting. But still interesting how we all are very different, no right or wrong :)

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