I'm uncomfortable with the use of profanity as a core element of this campaign branding, especially given that it seems to be an educational outreach effort. While this seems targeted at college age and above, I think it would be highly relevant content for a teen audience as well. While I swear in privacy on occasion I think it has no place in the classroom. I really don't care for it in the workplace either but I grant that private enterprises can have their own culture.
It is frustrating because I agree with most of the content and the need for informed debate on the topic. It is a bit like my reaction to reading Cory Doctorow: I agree with his politics but really dislike the hamfisted way he packages his advocacy in the form of action adventures. As if the merits of his arguments need to be packaged in cotton candy to be consumed, and there is an undercurrent of self-promotion and personal branding that feels suss.
Probably all a "me" problem with associations built up over time from seeing snake oil being packaged using a similar playbook. If you have to sell your message by dressing it up with scroll effects and provocative offensive language you've already lost me.