A decade ago, when chat bots were a lot less useful, a common piece of etiquette was that it's fine for a bot to pretend to be a human or God or whatever, but if you directly ask it if it's a bot it has to confirm that. Basically of the bot version of that myth about undercover cops. I don't see a downside in requiring public-facing bots to do that Not sure if that's what the proposal is about though, it's currently…
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This sounds like a religious position, not something which will lead to positive conversation. I would consider whether your personal biases are causing you to interpret this as an attack and miss some perspective: for example, if these are useful tools would it really lead to discrimination? If they’re actually better tools, I’d think “bot” would have a positive connotation just as most people jumped to using the web instead of calling businesses on the phone.
I think a better comparison would be product labeling and disclosure laws, where there are very few examples where reducing the information available to consumers leads to better outcomes. People don’t care about whether something is made by hand or machine anywhere near as much as they care about the quality of the final product. The reason people care about talking to bots is that they’re often used to worsen service and people do not want to waste their time on a bot which cannot help them. This seems entirely fair.