This is a Horizon grant, meaning:
- There's continuous reporting, and money is not guaranteed.
- You can be removed from the project by not meeting project goals on time.
- (In this case) There are corporations which are planning to commercialize this thing.
- There's a concrete and sound roadmap, and it's evaluated in a competition by an independent body and got selected.
- Without a sound landscape survey, you can't get this type of grant, so free market forces are included.
- ...and more (I'm trying to be concise).
IOW, these kinds of projects are not parades for free money. You have to put considerable effort and brainpower to write the proposal, get selected and get the grant, and then you have to realize what you have written in your project to get that money.
I'm in many European projects of this kind for close to two decades. These projects do not result in papers. They result in deliverables (documents and what you are intending to build), and they deliver. While I can't go into details, the atmosphere is never an "academic" one, but it's connected to real world. We sometimes work with commercial entities to improve their know-how and abilities, too. Many of the projects have commercial partners which commercialize these technologies, esp in earth/ecosystem observation.
Sometimes we support them for free, because they need to do the research to be able to show what they are doing for an initial grant. It's not about money, fame, having a corner office with free flowing grant money or travel.
People do this to improve the world around them and make an impact, and we don't fight over wins. We drink coffee and work hard to deliver what we promised.
Lastly, I don't get the grant money. It's just deposited to institution account. I have no monetary or material gain from this.