"The advertising units Twitter and Facebook are selling today are “hot dogs”: poorly targeted, poorly performing."
Maybe that's true for FB, but apparently Twitter's mobile ads are doing just fine: http://on.wsj.com/LxMLwc
Hot Dogs & Caviar
31–40 of 47 posts
Re: Hot Dogs & Caviar
#32Something related on a literal level to the article's metaphor- there's a bar in Midtown Manhattan called Vanderbar that sells a $50 Kobe beef hot dog topped with caviar.
Re: Hot Dogs & Caviar
#33A new “social ad unit” will be created at Facebook or Twitter in the next 12 months that will manage to be far more profitable than current ad units, not piss off users, and immediately be embraced by advertisers. I call them "tweets". Seriously, most tweets are ads, so just charge people to send them. If you have over ~1,000 followers then you are a de facto marketer and you could pay per tweet per active follower.
If you have over ~1,000 followers then you are a de facto marketer and you could pay per tweet per active follower.
So, so wrong. I'm not far off that, and while I tweet now and then about work stuff, it's all from a point of view of "this is what I'm doing", not "this is what I want people to see". If I changed job to a completely different industry tomorrow, I'd tweet the same stuff about the new work, regardless of whether it fits my followers.
I like twitter enough that I'd pay for a premium service if there was one and its benefits were slightly interesting, but I wouldn't pay just because I breached some arbitrary line in my account.
Re: Hot Dogs & Caviar
#34From the Authors website linked to by his P.S. "App.net is building a better way to share your status." What an immediate turn off! The first thing I think when I read this 'ugh not another status sharing service'. I think the author needs to rethink how he pitches his idea...
Thanks for your feedback. We have had an internal conversation about copy in the header and are currently using Optimizely to test a few variations. We are definitely open to suggestions :)
What I want out of app.net would be a community building machine -- like most web forums used to be. In 2012, I don't know anyone personally that follows a classic forum anymore; I want that type of connection without the archaic style. Building community on my own website, Facebook, YouTube, Reddit, and/or Twitter can be exhausting, tedious, and time consuming. If app.net let me create a community and interact easily so that I can focus on producing content, I'd love it.
Just my two cents.
Re: Hot Dogs & Caviar
#35If I could use an analogy like Dalton does that doesn't make much sense;
Dalton is trying to sell us a better mousetrap, BUT--atleast in the beginning--he was advertising it as a totally different way to catch the mouse.
The problem is that most people either:
a) aren't bothered by the mouse, or
b) didn't know they should be trying to catch the mouse in the first place.
Substitute 'mouse' and 'mousetrap' with 'Facebook & Twitter's advertising model.'
Re: Hot Dogs & Caviar
#36Earlier quoted context omitted.
Thanks for your feedback. We have had an internal conversation about copy in the header and are currently using Optimizely to test a few variations. We are definitely open to suggestions :)
What I want out of app.net would be a community building machine -- like most web forums used to be. In 2012, I don't know anyone personally that follows a classic forum anymore; I want that type of connection without the archaic style. Building community on my own website, Facebook, YouTube, Reddit, and/or Twitter can be exhausting, tedious, and time consuming. If app.net let me create a community and interact easil…
Thanks for sharing your thoughts! We strongly believe what you want App.net to be is exactly what twitter could have been (http://daltoncaldwell.com/what-twitter-could-have-been). We are definitely thinking a lot about community building.
Re: Hot Dogs & Caviar
#37I, as a company owner, would like to pay Twitter, as a news distribution service, to make my tweets more visible to my followers . Stick 'em, emphasize 'em, repost 'em - I don't care, but do something that would help me reach these people. They are already targeted. In fact, they have targeted themselves, voluntarily. So here's the money, Twitter, take it. Help me help my subscribers get the information that they hav…
Hi there. Could you drop me a note at brad@nowspots.com? We're building stuff like this.
Re: Hot Dogs & Caviar
#38From the Authors website linked to by his P.S. "App.net is building a better way to share your status." What an immediate turn off! The first thing I think when I read this 'ugh not another status sharing service'. I think the author needs to rethink how he pitches his idea...
Thanks for your feedback. We have had an internal conversation about copy in the header and are currently using Optimizely to test a few variations. We are definitely open to suggestions :)
Before reading the postscript I thought it was an interesting, if not revolutionary, critique of ad services. Then I read the last line and realized the whole "article" was yet another ad for app.net. I felt like I had been tricked into reading a sales pitch, which irritates me and makes me less likely to join your project.
Re: Hot Dogs & Caviar
#39Earlier quoted context omitted.
Thanks for your feedback. We have had an internal conversation about copy in the header and are currently using Optimizely to test a few variations. We are definitely open to suggestions :)
Before reading the postscript I thought it was an interesting, if not revolutionary, critique of ad services. Then I read the last line and realized the whole "article" was yet another ad for app.net. I felt like I had been tricked into reading a sales pitch, which irritates me and makes me less likely to join your project.
[deleted]
Re: Hot Dogs & Caviar
#40Earlier quoted context omitted.
Thanks for your feedback. We have had an internal conversation about copy in the header and are currently using Optimizely to test a few variations. We are definitely open to suggestions :)
Before reading the postscript I thought it was an interesting, if not revolutionary, critique of ad services. Then I read the last line and realized the whole "article" was yet another ad for app.net. I felt like I had been tricked into reading a sales pitch, which irritates me and makes me less likely to join your project.
This blogpost was not intended to be another ad for App.net. Dalton's recent posts are a byproduct of his firm belief that the ad-supported business model is unsustainable. In fact, the footer was not originally included in the article. He decided to include a short sentence connecting his critique of ad services to our project after receiving feedback from the community. (http://twitter.com/johnsheehan/status/227816577607823360)