Hot Dogs & Caviar

#1

Post by olivercameron » Tue, Jul 24, 2012, 5:11 PM UTC

Re: Hot Dogs & Caviar

#2

Post by dmor » Tue, Jul 24, 2012, 5:14 PM UTC

We are building the new social ad unit at Referly - and every word is written and targeted by humans, not demographic algorithms

Re: Hot Dogs & Caviar

#3

Post by latj » Tue, Jul 24, 2012, 5:18 PM UTC

I love hot dogs.

Re: Hot Dogs & Caviar

#4

Post by moron » Tue, Jul 24, 2012, 5:24 PM UTC

MySpace's problems are due to their user base defecting en masse, I don't think their ad strategy was really a factor. Could be wrong, though.

Re: Hot Dogs & Caviar

#5

Post by tomjen3 » Tue, Jul 24, 2012, 5:30 PM UTC

This is properly the best example of why hn needs tags. You think you are going to read an interesting article on food and culture and maybe learn a valuable lesson, when in reality you get a piece of whyning crap delivered by a marketeer.

Re: Hot Dogs & Caviar

#6

Post by nrmehta » Tue, Jul 24, 2012, 5:32 PM UTC

tomjen3 wrote: post #5

This is properly the best example of why hn needs tags. You think you are going to read an interesting article on food and culture and maybe learn a valuable lesson, when in reality you get a piece of whyning crap delivered by a marketeer.

I agree HN needs tags but still think this was an interesting post. While the analogy could have been more thoughtfully constructed, I think the topic is very relevant right now for startup business models (ad-supported versus paid).

Re: Hot Dogs & Caviar

#7

Post by earl » Tue, Jul 24, 2012, 5:45 PM UTC

Another stupid post about fb and their business without mentioning the fb ad exchange? I'm having trouble understanding how Dalton isn't misinforming his audience.

Read this for why I think fb has a great future in ads.

http://news.ycombinator.com/item?id=4279900

Re: Hot Dogs & Caviar

#8

Post by Sumaso » Tue, Jul 24, 2012, 6:11 PM UTC

From the Authors website linked to by his P.S.

"App.net is building a better way to share your status."

What an immediate turn off! The first thing I think when I read this 'ugh not another status sharing service'. I think the author needs to rethink how he pitches his idea...

Re: Hot Dogs & Caviar

#9

Post by martinshen » Tue, Jul 24, 2012, 6:13 PM UTC

We get it... the ad model is broken, a subscription model is, in theory, always better. It's simpler. Generally, simpler is better. However, I don't think the app.net experiment will succeed.

I'll be brief:

- Outside of phones (& WhatsApp), I can't think of a single paid non-business communication platform.

- App.net will not have a good one-player or even two-player mode (good 1-player: DropBox, Github, Evernote).

- All paid services have at least 10x less users than Twitter.

- If it does succeed, twitter could just copy you.

The biggest problem with Facebook web ads is twofold:

1) They display the same ads on every page (regardless of context)

2) They rely on the advertiser to know their target market. (Most often, the advertiser doesn't even know)

I'll try to write up something on this later.

[edited for formatting]

Re: Hot Dogs & Caviar

#10

Post by mikegreenspan » Tue, Jul 24, 2012, 6:47 PM UTC

Sumaso wrote: post #8

From the Authors website linked to by his P.S. "App.net is building a better way to share your status." What an immediate turn off! The first thing I think when I read this 'ugh not another status sharing service'. I think the author needs to rethink how he pitches his idea...

Thanks for your feedback. We have had an internal conversation about copy in the header and are currently using Optimizely to test a few variations. We are definitely open to suggestions :)