Mike Bannister’s excellent book Concorde talks at length about how “handsomely profitable” the BA service was (as opposed to the Air France one) from 1984 until the 2000 crash and subsequent grounding put them in to a spiral where keeping enough people certified was too expensive.
One part of this profitable change in 1984 was surveying their customers (who typically did not book their own tickets) to see what they thought the price was. About $5000 was the perception. It was actually $3000, so they quickly raised the price to the perceived one.
https://www.faa.gov/about/office_org/headquarters_offices/ap...