Earlier quoted context omitted.
>If you own a company, why even bother with security? Security is expensive. Wait until a breach is exposed, offer $10 credit monitoring (at best), accept the free press coverage, maybe pinky promise to not lie if you've been particularly egregious in your handling of multiple incidents, and then carry on like normal. (This is tongue-in-cheek, I work in security, but I am frustrated with how often stories like this o…
> As SRE, I've heard executives say this "There is no penalty for breaches, why care?" Honestly, I'm more afraid of reputational loss than government fines. Our customers don't have to use our product. They do because they trust us. Lose that trust and it's awfully hard to get it back.
The only people who's reputation gets ruined are the D-Level Directors and Managers who run this stuff and regularly run into budget or resource shortfalls that prevent them from doing all that they are capable of doing.