The description of DeepSeek reminds me of my experience in networking in the late 80s - early 90s. Back then a really big motivator for Asynchronous Transfer Mode (ATM) and fiber-to-the-home was the promise of video on demand, which was a huge market in comparison to the Internet of the day. Just about all the work in this area ignored the potential of advanced video coding algorithms, and assumed that broadcast TV-q…
Doesn’t your point about video compression tech support Nvidia’s bull case? Better video compression led to an explosion in video consumption on the Internet, leading to much more revenue for companies like Comcast, Google, T-Mobile, Verizon, etc. More efficient LLMs lead to much more AI usage. Nvidia, TSMC, etc will benefit.
If the AI market gets 10x bigger, and GPU work gets 50% smaller (which is still 5x larger than today) - but Nvidia is priced on 40% growth for the next ten years (28x larger) - there is a price mismatch.
It is theoretically possible for a massive reduction in GPU usage or shift from GPU to CPU to benefit Nvidia if that causes the market to grow enough - but it seems unlikely.
Also, I believe (someone please correct if wrong) DeepSeek is claiming a 95% overall reduction in GPU usage compared to traditional methods (not the 50% in the example above).
If true, that is a death knell for Nvidia's growth story after the current contracts end.