Uh, those aren't buzzwords. If you have to choose a project to work on for a startup, one of the first things you should be asking yourself is "what can I do to maintain a slight advantage over my competitors for some reasonable period of time?" This should be one of the first questions you ask, it's a pre-condition.
It might be an exclusive partnership, a difficult to replicate technology, a patent, an incredibly novel or non-obvious idea, something you have domain knowledge that's relatively exclusive, etc. This particular idea has none of these, and would be marginalized overnight if it showed any indications of being a profitable venture.
Also, when setting out on starting a project that's going to take more than a few weeks, you want to pick a really good idea. You only get a few shots at this, particularly if you're going to quit your day job. You'd best prune away ideas that, best case scenario, you expect to "make a million bucks in a year or two and get smashed." Instead, you want to focus on the few ideas you have that you think could become the next Google. Of course, it generally doesn't turn out this way, but you should at least feel that it's within the realm of possibility.
I wasn't insulting the community beyond the posters here who are saying this is a great idea without actually critiquing the business side of things. If I see bad advice, I'll point it out. (Although I'll admit it was a bit snarky, I was just a little taken back by all the "Great Idea!" posts.)
BTW, insulting the poster isn't the best way to argue, either.