Earlier quoted context omitted.
This is spot on. Thanks to the App Store, the days of paying $30+ for boxed software and paying again every year or so for version n+1 (assuming it comes out at all) are pretty far back in the rear view mirror now. I paid $10 for Sparrow and got far more than $10 in value from it. So while I am disappointed that the best email app I have seen is EOL'd now I did get a decent value and I can't complain a whole lot. I a…
"How do we recalibrate people's expectations about the value of software back to pre-2008 levels?" As someone who wasn't quite old enough to be interested in following this when it happened, I feel the need to ask: Why did the App Store affect pre-2008 price-levels as much as it did? Were most apps this cheap at the launch of the App Store, or did it lower over the year(s)? Did Apple set any guidelines for the price-…
In my opinion / recollection, prices dropped because some developers experimented and discovered that they could make more money at $0.99 - the increased unit sales more than made up for it. Of course, those increased unit sales were partly because they were one of the few quality applications selling at $0.99 - and once the other developers saw how the $0.99 apps were cannibalizing their $4.99 sales, they followed along to compete.
I don't recall Apple influencing pricing publicly, but god knows if they had any discussions with their initial, pre-announcement partners. It wouldn't surprise me if they pushed Sega to get Super Monkey Ball out at $9.99, since it sold for much more than this on earlier game platforms, but that's just me speculating.