Earlier quoted context omitted.
> You don't see women with big breasts on ads for female hygiene products, or, indeed, anything that doesn't target mostly (or even specifically) men. That's simply not true. See http://www.genderads.com/page5/sexobject/sexobject.html for plenty of counter-examples. > A long, reasoned debate showing how intelligent and wise a woman is won't do much for a 20-second ad. Right, of course not. As I mentioned earlier, adv…
> That's simply not true. See [...] for plenty of counter-examples. Hmm, the page of counterexamples you listed seems to be about making women feel "sexy" (it's on the ad for many of them), so it makes sense they would show "sexy" women, just like selling clothes and other items that would make men feel masculine would show buff men. > As I mentioned earlier, advertising is not the only medium in which this sort of o…
That's true. Many of those examples are for products designed to make women more sexy, but I'd argue that advertisements like this are much more common than advertisements with buff men that are supposed to make men feel more sexy. I think many people would agree that, at least in American culture, there's more pressure on women to be sexy than there is on men. This is part of the problem, if you ask me.
> Hmm, which other media is it prevalent in that could display other qualities of a woman for the same purpose instead?
You see this in pretty much any sort of pop culture. Music videos (whether the performers are male or female) are generally littered with imagery of young women as sex objects. Even 24-hour news stations have been criticized for using news anchors in risque clothing—something that doesn't happen with male anchors. Several tabloids employ the concept of the "Page 3 girl." I'm not aware of such a thing with men (certainly not with the same prevalence).
Outside of media, you see the same issues reflected in culture. I'm having difficulty finding statistics on these, but stripping and prostitution are at least perceived (and portrayed in media) as predominantly female industries with male clientele. The concept of the woman as a sex object is practically everywhere.
> I am not sure about this. "It's right and you shouldn't be offended" isn't the same as "it's wrong for different reasons and isn't a big deal anyway".
True. That said, there do seem to be some comments here that imply no offense should be taken as well as many that merely downplay the issue as not a big deal.
> I think this is the crux of the issue. I think women wouldn't have a problem with it, so that's why I don't have a problem with it. Maybe it's societal, though, as we can't assume the US technology sector culture is universal and the same as in other countries (I live in Greece).
I agree: this is the crux of the issue. I plead total ignorance on Greek culture and can only make guesses as to the hypothetical reactions of American women. Nevertheless, I think it's best to err on the side of sensitivity, especially in a field so criticized for its gender gap.