Yet we also see that hyperscale cloud emissions targets have been reversed due to AI investment, Datacenter growth is hitting grid capacity limits in many regions, and peaker plant and other non-renewable resources on the grid are being deployed more to handle this specific growth from AI. I think the author, by qualifying on "chatgpt" maybe can make the claims they are making but I don't believe the larger argument…
Voluntary conservation was only working by accident and guilt tripping never works. The grid needs to become clean so that we can have new industries.
Fossil fuel companies won, and they won in about 1980s when BP paid an advertising firm to come up with "personal carbon footprint" as a meaningful metric. Basically destroyed environmentalism since...well I'll let you know when it stops.