Earlier quoted context omitted.
It's interesting how many people see the Switch as being in its own category rather than acknowledging it as the winner of this console generation (which I completely agree it is). Most people think the “console” battle is between PlayStation and Xbox, and that PlayStation is the winner. This is probably a big win for PlayStation’s marketing team.
> This is probably a big win for PlayStation’s marketing team. I don't have any current Gen console (nor have I played one) but as a long-time tech market "interested observer" my understanding is that XBox had a bit less raw power last Gen and tried correcting this Gen and succeeded in having a bit more raw power than PS5. However, it apparently didn't matter to the market. So it seems to be another example like Bet…
PS is suffering from decreasing fan loyalty due to the not-that-good subscription service and not-that-exclusive game titles. Also, their pace of new hardware seems to be off considering the half-dead PS VR2 or that streaming handheld thing. The way I see it, the subscription service is supposed to be a counterpart to MS's game pass or XGP; the handheld thing is most likely to be a compromise from current gen (PS5) performance and NS's pressure. But don't forget their legacy from previous generations, they have *the most* experiences in developing and publishing 3A titles, which is why PS is still my most played consoles.
On the other hand MS had the issue of XSS dragging XSX down (as mentioned above by others), and their hardware sales seems to be losing momentum due to "If I can play it on Windows why would I need a XBOX". But from their past doings I think MS is always on the chasing of "Combining their all platforms together". While Windows Phone might turn out to be a failure, XGP actually did succeed, thanks to the huge user base they have on Windows.
Whereas NS has the exclusive advantage of their cartoonish/pixelated artstyle. This alone, in my opinion, saves them a ton of money. Not saying the artstyle is worse than realistic ones, but the development cost is indeed much much lower. Not to mention it requires much less computing power to render, resulting in cheaper hardware products. Their console can't run 3A, but that is actually a smaller downside than some may think. Because cartoonish/pixelated game and smaller indie game is a huge market.
So... Though the 3 manufacturers are competing in the same game console market, they each found a smaller but more suitable target market for themselves. If there has to be a "winner", profit-wise, it should be NS undoubtedly. Just look at their hardware upgrade cycle and console/game sales/profit.