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Nokia's internal presentation after iPhone was launched (2007) [pdf]

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Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#471
post #383

Earlier quoted context omitted.

That’s a popular misconception. The first iPhone had a 400Mhz processor and 128MB of RAM. It was so resource constrained that you couldn’t put a picture on your home screen because it would have taken too much memory. It could barely run Safari. If you scrolled too fast, you would see checker boxes while trying to render the screen. When Flash did finally come to mobile on Android, it required a 1Ghz processor and 1G…

nit: > It was so resource constrained that you couldn’t put a picture on your home screen because it would have taken too much memory. Clearly you drank the Apple koolaid that later artificially limited wallpapers to 3GS (or 3G?) and above when they introduced the feature in later iPhone OS updates. We had wallpapers and great homescreen and dock themes on jailbroken iPhones without a significant perf impact. P.S. Co…

> We had wallpapers and great homescreen and dock themes on jailbroken iPhones without a significant perf impact.

Untrue. There was a noticeable UI lag when scrolling between app pages. I've tried it in both the iPod touch and previous generations iPhones. It felt like how Android used to feel like back then.

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#472

I was at Palm when the iPhone launched, and one note from this analysis summed up Apple's new power in the market and how they really changed the landscape. "Cingular has allowed Apple to launch a device with WLAN and inbuilt services" At that time, the carriers controlled so much of the cell phone experience. We certainly would have loved to have launched Palm Treo phones with WiFi radios, but our carrier partners w…

> Palm OS didn't have a unified app store at that time, just sideloading and some third-party methods, and some carriers had started making their own stores where you could buy apps billed through your cell phone bill. They hated the idea of a platform owning that, and I expect that was part of the reason Apple originally released it with no app store. They needed the phone to be a massive hit in order to gain the power to also bypass that wall that the cell companies put up.

This might actually be a partial explanation why some of Apple’s Executives held back on trying to convince Jobs until after they shipped, but initially, Steve Jobs was truly against the idea of running third-party apps on iPhones and had to be convinced.

I love sharing this trivia with people because really, can you imagine an iPhone without apps? It’s crazy to me to even think about, and back then during that first year and for many subsequent years after until this became public knowledge, I thought the only reason there wasn’t an SDK was because the first iPhone as a minimum-viable product for Apple’s vision of a cell phone and an SDK was always in the cards from before the start. Because why wouldn’t it? They had Cocoa! And a small but enthusiastic base of indie Mac devs that knew how to use it.

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#473
post #99

I remember the normal engineering mood inside Symbian, Motorola and Sony Ericsson when the iPhone launched. We immediately knew we were toast. We used to say that the iphone made us irrelevant and android made us redundant.

I worked at SE when the iPhone was released and that is not how I remember it. :) The mood was more like "lol, it has no buttons!", "too expensive!" and "it can't work without a stylus!" I think many seriously misjudged how "cool" Apple was back then (and consequently how much they'd be willing to spend on status symbols) and how good a snappy touch ui could be.

A lot of people made the same mistake. They didn't understand -- simply couldn't understand for some reason -- that the imperfect iPhone that was launched in 2007 was the worst one that would ever exist.

You see this attitude a lot today. ("AI? LOL, it can't even count the letters in 'Strawberry.'") People have a mental block when it comes to understanding that the value of something new doesn't matter as much as its time derivative.

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#474

Earlier quoted context omitted.

That’s a popular misconception. The first iPhone had a 400Mhz processor and 128MB of RAM. It was so resource constrained that you couldn’t put a picture on your home screen because it would have taken too much memory. It could barely run Safari. If you scrolled too fast, you would see checker boxes while trying to render the screen. When Flash did finally come to mobile on Android, it required a 1Ghz processor and 1G…

It's easy to forget how popular flash was in that decade. A lot of us found it annoying on desktops too. Not to mention Linux, where we'd deal with binary blobs that were pretty unstable, not because we liked it but because you needed it to interact with the world. I have not so pleasant memories of having a few different versions of their plugin and I'd try to figure out which one worked for a given website, symlink…

Flash as an animation tool and applet platform was already on the downswing when the iPhone happened, though.

The consumer demand for Flash on mobile seemed to be mostly about video streaming, because at the time Flash was experiencing sort of a second life as the least-bad way to do streaming video on the web. In that context Apple's point of view of "as an industry let's finally fix browser-native video streaming, rather than being stuck with Flash forever" seems pretty reasonable.

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#475
post #430

Earlier quoted context omitted.

Were virtual network operators (?) - VNOs - a thing back then, and could a VNO make its own rules? If so, could Apple (or Palm or RIM) launch their devices without carrier compromise by also owning a virtual network? I guess this would have required a lot of money. Maybe Nokia could have done it?

No, the carrier leverage did not come from network policy, it came from sales-channel. That is to say, in those days one way or another every device passed through a carrier's hands before reaching the customer. So carriers controlled pricing, and to a large degree, marketing. If they didn't like your device they would refuse to sell it and then you were stuck. Unlike RIM or Palm, Apple could realistically choose not…

That’s not exactly true. What Apple did in every market was make deals with the #2 or #3 carrier that was desperate to steal market share from the leader.

Then when the leader started seeing customers lead. Apple could have the same terms with them.

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#476

I was at Palm when the iPhone launched, and one note from this analysis summed up Apple's new power in the market and how they really changed the landscape. "Cingular has allowed Apple to launch a device with WLAN and inbuilt services" At that time, the carriers controlled so much of the cell phone experience. We certainly would have loved to have launched Palm Treo phones with WiFi radios, but our carrier partners w…

I read that as a failure of Palm's management, notably the ones that were negotiating with phone carriers. Jobs isn't the only guy who could have negotiated that kind of deal. Apple was a second run computer company that had almost no previous phone experience. They were not exactly negotiating from a position of strength, and the fact that only one carrier took them up on the offer shows just how tough it was. It so…

By the time that the iPhone was introduced, Apple was riding high on the iPod.

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#477

Earlier quoted context omitted.

> The killer feature of the iPod was the iTunes music store. That wasn't launched until 2003, two years after the iPod, and it took a while for all the big music labels to sign on. (Hell, it took until 2010 for the Beatles to show up.) The iPod was a success even without the music store; while it wasn't the only portable digital music player on the market, or even the first, it was the first good one.

The first couple of generations of the iPod were a modest success, and then more as a fashion accessory than as a practical device. Lots of cultural cred, but the sales figures were pitiful compared to the subsequent generations.

It took Apple 2 years to ship the first million. It wasn’t successful at all until it came to Windows

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#478
post #296

Earlier quoted context omitted.

Cellular is to smartphones that charging is to EV's. Apple launched in a market with comprehensive cellular coverage. The charging stations grid is still being built out, so Tesla was in a completely different situation circa 2013.

Bullshit. iPod touch, which was a low end model that followed iPhone, wiped out mp3 players, undone viability of portable game consoles, and roadkilled Windows CE, all without cellular just fine. Same just didn't happen with Tesla.

The iPod mini and then Nano had already taken out mo3 players except the cheap knockoffs before the iPhone. The original iPod Touch maxed out at 32GB and with that amount of storage, it was much more expensive than most MP3 players

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#479

Earlier quoted context omitted.

I think we can see the same thing happening today. BYD+CATL are the new iphone and other manufacturers are Symbian, Motorola and Sony Ericsson VW, Toyota and friends cannot change fast enough. They should have started with big battery investments 10-15y ago and RnDing then, not now when Market is flooded.

Are we seeing the same thing, though? The average consumer replaces their smartphone about every 3 years (at least in the western world, places like India are on an even shorter cycle). Additionally, the global average price of a smartphone is about 400 USD. That's a much faster moving market than cars and the investment is much lower. BYD is very impressive, but I wouldn't look at the situation as the same.

In developing countries, from what I could find, the ASP is around $160

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#480

Earlier quoted context omitted.

In all fairness, Apple didn't expect the market to want giant phones, and were very late with big screens. Releatedly: It's fun to look at old Futurama episodes, where they joke about phones becoming so small you accidentally inhale them while talking. We all really thought size was going one way and that was down.

Perhaps Apple didn't want to cannibalize iPad or Mac sales? I don't know the timeline on this. Small phones certainly make sense early on when phones were an additional computer for most people. Fast forward to now and for many people they are their only computer and have a greater need of the versatility that a larger screen can provide.

iOS and the apps were all written for a single dude screens. It wasn’t until around iOS 5/ios 6 that iOS could handle multiple screen sizes
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