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Nokia's internal presentation after iPhone was launched (2007) [pdf]

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101–110 of 538 posts

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#101
post #59

2007. The presentation reads like an eerily accurate crystal-ball prediction of what actually happened in subsequent years. Evidently, Nokia executives knew well in advance what the iPhone could do to their company. Evidently, they knew they needed to do "something" to avoid an implosion of their mobile-phone business. Evidently, despite their prescience and best efforts, they were unable to avoid disaster. It's as i…

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Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#102
post #29

I was expecting sort of the opposite, for Nokia to deride the whole iPhone thing. But it was quite the opposite, they understand what they were facing. Ultimately, the could not meet the challenge fast enough.

The CTO of Motorola was dismissive of the iPhone in her first review and acted like Apple was a little child just learning how to take its first baby steps. I remember reading this and just shaking my head at her cockiness. She left the company before the year was out.

https://web.archive.org/web/20070114215511/https://blogs.mot...

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#103

I remember the normal engineering mood inside Symbian, Motorola and Sony Ericsson when the iPhone launched. We immediately knew we were toast. We used to say that the iphone made us irrelevant and android made us redundant.

I think we can see the same thing happening today. BYD+CATL are the new iphone and other manufacturers are Symbian, Motorola and Sony Ericsson VW, Toyota and friends cannot change fast enough. They should have started with big battery investments 10-15y ago and RnDing then, not now when Market is flooded.

> BYD+CATL

Unless these two companies change the laws of physics in order to exponentially improve the overall performance of batteries (exponentially faster charging times, from hours to 5-10 minutes, exponentially cheaper batteries that would last longer) then, no, they won't be the next Apple. Just ask VW, they almost bet it all on EVs and now they're already with one foot in the grave because of that.

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#104

I remember the normal engineering mood inside Symbian, Motorola and Sony Ericsson when the iPhone launched. We immediately knew we were toast. We used to say that the iphone made us irrelevant and android made us redundant.

I think we can see the same thing happening today. BYD+CATL are the new iphone and other manufacturers are Symbian, Motorola and Sony Ericsson VW, Toyota and friends cannot change fast enough. They should have started with big battery investments 10-15y ago and RnDing then, not now when Market is flooded.

Are we seeing the same thing, though?

The average consumer replaces their smartphone about every 3 years (at least in the western world, places like India are on an even shorter cycle). Additionally, the global average price of a smartphone is about 400 USD. That's a much faster moving market than cars and the investment is much lower.

BYD is very impressive, but I wouldn't look at the situation as the same.

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#105
post #88

Earlier quoted context omitted.

I somehow fail to see this as the most I want in a car is confort and perhaps space not screen time. A killer feature for a car would be FSD but that’s not an “iPhone” thing. BYD and the other Chinese manage to sell good EVs for great prices but I don’t see them irreplaceable like the iPhone. Maybe they are the new Toyota but not the iPhone. Same goes with Tesla though it’s more complicated because Tesla keeps promis…

It's all about marketing. You buy the thing that has the best marketing, not the best thing. That's how Apple replaced all these other smartphone vendors.

This is a very narrow and simplistic view on the extremely complex topics of market dynamics and consumer behaviour.

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#106
post #12

N800 is the future that never was - opem Linux-based mobile computing for the masses. It had developer support, cool form factor, big touchable screen, and no corp to love it.

Their Lumia with the Windows OS was great too. Unfortunately no market => no apps => death. But I loved it when I had it. They made great phones no doubt.

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#107
post #99

I remember the normal engineering mood inside Symbian, Motorola and Sony Ericsson when the iPhone launched. We immediately knew we were toast. We used to say that the iphone made us irrelevant and android made us redundant.

I worked at SE when the iPhone was released and that is not how I remember it. :) The mood was more like "lol, it has no buttons!", "too expensive!" and "it can't work without a stylus!" I think many seriously misjudged how "cool" Apple was back then (and consequently how much they'd be willing to spend on status symbols) and how good a snappy touch ui could be.

Did you work with Symbian/UIQ software, feature phone software or something else? The feature phone team actually showed signs of getting the idea of no-jank and a rich UI very early.

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#108
That's a great time capsule. I'd love to see a similar document from the same period from Microsoft, because I really wonder if Ballmer's much-lampooned interview after the iPhone's intro was bluster or a real position held by the mobile unit at MSFT.

" $500 fully subsidized with a plan? That is the most expensive phone in the world, and it doesn't appeal to business customers because it doesn't have a keyboard, which makes it not a very good email machine."

It's a take that has aged like milk, but Ballmer wasn't (and isn't) an idiot. The rest of the market looked at the iPhone and saw the future, and moved accordingly. I mean, the first major users I saw of the iPhone were BUSINESS users, in point of fact.

So I've always wondered if that was just bluster, or he really was drinking so much Redmond-flavored Kool-aid that he didn't, or couldn't, see what was about to happen.

(In re: Kool-aid, in 2009-ish, my company did a joint deal at a large client with MSFT; we had complimentary products, so we were pitching as a unit. The MSFT guys were genuinely vexed that we had iPhones. Like, personally affronted. And this was in Kansas, far from the mothership. At the time, WinMo was AWFUL. It couldn't even do IMAP without a 3rd party client -- it was Exchange or POP only. None of us had ever really used a WinMo phone for very long, because (at that time) a Treo was still a great option, and RIM hadn't fully wet the bed, so WinMo was pretty thin on the ground unless your paycheck said "Microsoft" on it.)

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#109
post #59

2007. The presentation reads like an eerily accurate crystal-ball prediction of what actually happened in subsequent years. Evidently, Nokia executives knew well in advance what the iPhone could do to their company. Evidently, they knew they needed to do "something" to avoid an implosion of their mobile-phone business. Evidently, despite their prescience and best efforts, they were unable to avoid disaster. It's as i…

This is spot-on, and it's a remarkably common pattern when dominant players are faced with a seismic shift—even when it comes from within. Kodak essentially invented the modern digital camera, and had a phenomenal lead going into the 90s. It was not a little side project—they hired IDEO to do vision work, design enclosures and create on-camera UIs. They poured money in, and did ship products. I'd love to know what ha…

Kodak also bought Ofoto in 2001. So basically they had over a decade lead on Instagram. What did they do with it? Try to drive people to print more photos, on Kodak paper. I don't think they ever really embraced digital, maybe isolated parts of the company did, but the film/print cultural inertia was just too strong.

Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]

#110
post #57

My personal moment of "CEO's -- they're just like us!" was walking into a Kinko's in Santa Monica to drop off a package, and seeing a sweaty Stephen Elop frantically photocopying documents the week his part in this debacle came to a head.

For those not in the know, this is the Ex CIO of Boston Chicken. https://en.wikipedia.org/wiki/Stephen_Elop

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