131–140 of 410 posts
> and I confess that I feel vindicated by the analytic approach in the book I feel the opposite, everything seems reasonable, business-centric, and marketing-aware strategies.
Isn't that the point? By purely focussing on business-centric strategies, the videos no longer have meaning.
I think YouTube was so exciting initially because it was so authentic, and now it’s back to big studios.
Interesting experience to read an essay of such insight regarding a subject that is the opposite of insight. Best thing I’ve read this week. I am happy to say I have never seen a Mr. Beast video, and now I will be sure never to see one in the future.
"YouTubers" are one of those things that a lot of people are interested in, yet everything I learn about them makes me not want to start. The world has so much good film, music, novels, even video games and TV - in a choice between any of those and watching a YouTuber, why would anyone choose the latter?
Woodworking, machining, 3D printing, electronics, that sort of thing. A modern alternative to magazines basically, or to regional/cable/'public access' (I don't really know how it works, not sure if we ever had that sort of thing here) TV shows like the fictional 'Tool Time' show within the sitcom Home Improvement if you ever saw that.
I got started via 'how to do x' for a couple of DIY things, realised there's so much stuff like that, started watching for fun/interest (vs. actually having the job to do myself) and from there the more 'maker' (hate the term) side of doing it for a hobby to create a thing rather than household DIY/repair.
It's interesting how this is happening in software engineering YouTube content as well. It seems like things like "go sucks rust is great! Now rust sucks and zig is great!!" get way more views since it is basically clickbait for nerds. It's too bad that nuanced discussion doesn't do too well on social media.
The logic underpinning this is that if a person is a jerk they will be downvoted- therefore there is an incentive to not be a jerk.
However, because the person on the other side is anonymous and therefore people can’t instinctively presume good faith, upvoting system turn in to a voting system - the goal is not to develop ideas, but to submit ones people will most agree with. When the main danger is apathy, there is no reason from self-moderation. Nerds are not immune.
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I called myself a Semiotics Engineer for 4 years, but the title didn't catch. I did domain analysis, logical model creation, concrete model creation in XML/OWL/KML, model review and improvement, semantic reasoning-based system design/implementation, and message system design/implementation. This was before the rise of ML.
What's your take on LLMs ? I ask you to comment on any aspect, whatever you think is the most interesting from a semiotician's perspective.
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I obviously don't know your personal experience, but your description is still how YouTube works for me. For example, over the holidays I would occasionally put on a video from a channel that plays holiday music with various videos of this guy's model train setup in the background. I immediately started receiving model train videos, which, of course, I had to click on and now I know a little bit about trains and buil…
I don't think thats the case. Don't confuse homepage recommendations with end of video queue recommendations. It used to be end of video recommendations were heavily weighted on the current video or chain of videos you just watched. Essentially you could keep going to the next video and go down a weird hole of obscure videos. Now the algorithm will quickly circle you back to your profile homepage of videos as opposed…
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There is a straight line through 70s Falwell, 90s Limbaugh, tea party, to MAGA. All fueled by a self-reinforcing rage machine.
Left leaning folks are swept up in rage machines too. Leaf through the BoingBoing BBS sometime to get a sense for it.
No sir, people of all tribes are fully capable of getting swept into rage machines. At the end of the day we are animals operating on animal instinct. No tribe gets to claim otherwise.
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Great analogy! As a performing magician and a big fan of the movie, I get how obsession with a craft can blur the line between reality and performance. But that line still exists. The best actors, creators, and magicians make us feel they’re being real, even when they’re not.
This is why I struggle with enjoying Andy Kaufman's content -- I'm never entirely sure where that line is. I respect his dedication to the craft, but I have a difficult time enjoying it -- on a meta level, it's unsettling.
Although MrBeast has done some good things with it, I find the way he flaunts his wealth perverse.
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What would you suggest using instead. Actually?
People are generally good at context. Tone, expression, etc, all of these things are parts of communication that do matter. Assume your audience is at least as smart as you are.
I feel personally this is a big reason why communication across the internet is becoming much more intense and full of conflict.
First of all – the essay is phenomenal and his book is available online for free – https://www.cambridge.org/core/elements/youtube-apparatus/36... > “Communication within the YouTube Apparatus has no meaning.” The rapid feedback loop between creators and audiences (as constructed by platform metrics) means that the system more and more responds to itself. Rather than trying to go somewhere (as is the case with politi…
Now I understand why numberphile has videos about infinity. I jest, but it seems like only certain content creators can get on the intensification train.
I think the idea that media aimed at education or sharing a passionate hobby is different from media that exists in the first place to just make money. If you start out with a goal that involves communication, I think it's more likely to stick than if your goal was just to become the Death Star from the start!