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In the belly of the MrBeast

kevinmunger.substack.com

121–130 of 410 posts

Re: In the belly of the MrBeast

#121

It's interesting how this is happening in software engineering YouTube content as well. It seems like things like "go sucks rust is great! Now rust sucks and zig is great!!" get way more views since it is basically clickbait for nerds. It's too bad that nuanced discussion doesn't do too well on social media.

It also reminds me how the most upvoted comments on Reddit often reflect the consensus opinion but not necessarily the truth.

How could a voting system anywhere be expected to represent truth rather than consensus?

Re: In the belly of the MrBeast

#122
post #33

Watching YouTube anonymously with different browsers and cycling VPNs frequently, I see it quickly ends up suggesting the same videos during the same week. Not similar videos but the same ones. Many of those videos are below 1M and not particularly notable. This is after only watching a couple of videos and those videos are different every session. Either it has some magic fingerprinting I am not aware of (and I go t…

> I've never, ever clicked on short videos with girls in skimpy clothing doing something "based" and yet it keeps trying to hook me up on those.

There was another post on HN recently about "multi-armed bandit" problems and an algorithm which occasionally retries previously nonperforming choices on purpose to "test" if their performance has changed.

I wonder if YouTube's algorithm works similarly, i.e. occasionally suggesting a video that has nothing to do with your preferences, to see if it can hook you.

Re: In the belly of the MrBeast

#123
post #5

> The ideal creator has no distance between themselves and their persona. They have been interpellated by audience metrics; their subjective experience already takes audience reactions into account. Isn't this sort of one of the themes from The Prestige(2006)? That certain magicians were so dedicated to their craft that they became inseparable from it. The performance never actually stopped

And that those who most successful are able to appear magical because they are willing to do things so unreasonable that the possibility doesn’t even cross your mind.

Re: In the belly of the MrBeast

#124

Earlier quoted context omitted.

Baudrillard just gets more relevant every day. Honestly I find it hard to imagine how someone could have media literacy in the modern day without coming to an intuitive understanding of semiotics, whether they know it or not!

I called myself a Semiotics Engineer for 4 years, but the title didn't catch. I did domain analysis, logical model creation, concrete model creation in XML/OWL/KML, model review and improvement, semantic reasoning-based system design/implementation, and message system design/implementation. This was before the rise of ML.

What's your take on LLMs ? I ask you to comment on any aspect, whatever you think is the most interesting from a semiotician's perspective.

Re: In the belly of the MrBeast

#125
post #83

Earlier quoted context omitted.

For people confused like me on what intensification means, it means maximizing the amount of attention and interaction that occurs. On Youtube this would be the metrics that drive engagement, including views, likes, comments, shares, and watch time. The issue is that the content focuses on driving engagement at the expense of communicating ideas with coherence and depth, for example by sensationalizing or oversimplif…

I think the above commentor is right, in my opinion, intensification shapes our world into being very reactionary, with only a superficial understanding of issues In fairness, this is how the world has always been. In the US for instance, back when there were only 3 networks and a channel for public tv, people were "reactionary, with only a superficial understanding of issues" .

To some degree yes. Funny enough, llamaimperative's book suggestion goes into detail on how television is where this really started ramp up and how the Age of Reason was likely the peak of rational argument, where the focal point of transfer of information was through the written word.

"He repeatedly states that the eighteenth century, the "Age of Reason", was the pinnacle for rational argument. Only in the printed word, he states, could complicated truths be rationally conveyed. Postman gives a striking example: many of the first fifteen U.S. presidents could probably have walked down the street without being recognized by the average citizen, yet all these men would have been quickly known by their written words. However, the reverse is true today. The names of presidents or even famous preachers, lawyers, and scientists call up visual images, typically television images, but few, if any, of their words come to mind. The few that do almost exclusively consist of carefully chosen soundbites. Postman mentions Ronald Reagan, and comments upon Reagan's abilities as an entertainer."

https://en.wikipedia.org/wiki/Amusing_Ourselves_to_Death

Re: In the belly of the MrBeast

#126
There's a lot of drama around the MrBeast YouTube channel lately—some of it justified, a lot of it manufactured...

I think the main thing is Jimmy Donaldson (MrBeast) has stated numerous times his goal in life (at least publicly) is to make the best YouTube videos possible. Realistically, a lot of the things that feed into drama are related to that goal: overwork, inadequate planning. They take 'move fast and break things' to the extreme to make the videos they make, and unfortunately the 'things' they break are often people.

The tough thing is, at least until recently, it seemed like MrBeast and the 'Beastification' of YouTube (where all content is loud, shouty, super-quick cuts) was inevitable. And in many corners (especially kids-centric content) it kind-of is. But luckily I think some people have pulled back. I feel like we're currently in kind of the anti-thesis of the '2001 Space Odyssey' era of entertainment. Instead of long, thoughtful content for consumption, it's fast-paced, zero-thought content with splashy colors.

Re: In the belly of the MrBeast

#127

It's interesting how this is happening in software engineering YouTube content as well. It seems like things like "go sucks rust is great! Now rust sucks and zig is great!!" get way more views since it is basically clickbait for nerds. It's too bad that nuanced discussion doesn't do too well on social media.

I noticed this as well and it’s been the first real moment where I feel “old” as a dev.

I should acknowledge that our industry has always had some form of this - but it was contained predominantly to mailing lists/forums/blogs and eventually Twitter. It felt like all of these mediums (yes, even Twitter) required some form of proof that you’re an authority or experienced on what you’re writing about. I don’t feel like that’s what’s happening with YouTube/Twitch here; these creators may very well be skilled/experienced/authorities (and I am explicitly not saying they are or aren’t) but I don’t see anywhere near the level of healthy skepticism that I feel like we’ve always had in our industry.

Maybe it’s a generational divide as the window of developers shifts. Maybe it’s just the sheer size of the distribution channels now. I’m open to being wrong.

tl;dr: Something about these mediums turbo charges the information in a way that I’m not sure is healthy.

Re: In the belly of the MrBeast

#128
post #121

Earlier quoted context omitted.

It also reminds me how the most upvoted comments on Reddit often reflect the consensus opinion but not necessarily the truth.

How could a voting system anywhere be expected to represent truth rather than consensus?

It probably depends if the audience is intelligent and open-minded, but I agree, it will always be biased towards their preconceptions.

Re: In the belly of the MrBeast

#129
post #84
post #66

Earlier quoted context omitted.

Dickens did it. And people have been doing it since the 1700s. Not to mention, if you're using the word "literally" to mean "something that actually happened", you are also using the word wrong. Because it means "relating to or expressed in letters". I also notice people complain about "literally", but they never complain about "really" which also gets used in the same ways even though it means the opposite. And I've…

What would you suggest using instead. Actually?

People are generally good at context. Tone, expression, etc, all of these things are parts of communication that do matter. Assume your audience is at least as smart as you are.

Re: In the belly of the MrBeast

#130
post #83

First of all – the essay is phenomenal and his book is available online for free – https://www.cambridge.org/core/elements/youtube-apparatus/36... > “Communication within the YouTube Apparatus has no meaning.” The rapid feedback loop between creators and audiences (as constructed by platform metrics) means that the system more and more responds to itself. Rather than trying to go somewhere (as is the case with politi…

For people confused like me on what intensification means, it means maximizing the amount of attention and interaction that occurs. On Youtube this would be the metrics that drive engagement, including views, likes, comments, shares, and watch time. The issue is that the content focuses on driving engagement at the expense of communicating ideas with coherence and depth, for example by sensationalizing or oversimplif…

You see this a lot in strange ways these days. Rage bait, feigned ignorance, and things like that. It’s anti-quality and it’s just as effective (if not more) than quality content.
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