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Salesforce will hire no more software engineers in 2025, says Marc Benioff

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Re: Salesforce will hire no more software engineers in 2025, says Marc Benioff

#361

I was at Salesforce for 4 years, and during those years the company made a massive deal about: 2020: the first AI craze, introducing “Einstein” as their name for their analytics platform, and officially changing the corporate vision to being the “No. 1 AI CRM company”. 2021: Now it’s all about “Customer 360”, i.e. account-based marketing, i.e. what basically everyone else does without such a memeable name. You wouldn…

The AI trough of trough of disillusionment is coming, and these hype-driven execs are going to feel it. There are relatively few techs that have a genuine use-case for it (copilot being an obvious example).

Salesforce will just pivot in its marketing again. They latch on to the latest trend and drop it as soon as it isn't hot any more. They have constantly done this, it is their operating procedure.

Saleforce did not really suffer when NFTs died or blockchain become uncool because by then they had a new trend to promote.

Re: Salesforce will hire no more software engineers in 2025, says Marc Benioff

#362

Earlier quoted context omitted.

I have never seen this work, at all, with a large codebase. Can you give a specific example of a large repo where this produced useful/coherent results?

Id be curious as well but really doubt AI could make much headway into a legacy codebase I recently spent some time on. There is tacit knowledge that AI cannot pick up on, many things are named wrong, there are patches and workarounds that barely make any sense, architecture inconsistencies and transitions in style from 20 years ago to now. Maybe if there was some documentation and explanatory notes. Without needing…

I have seen multiple people claim that {Copilot|Claude|a local Llama model} has been great for them at understanding large codebases, but at least to date, I have yet to actually have anyone provide a concrete example when I ask. Maybe others have a different idea of what constitutes "large."

At my job, our main repo is over 300k lines of just Ruby code, plus a bunch of JS, ERB templates, and other stuff. Every AI tool I've thrown at it is great at making surgical edits to single files (or small groups of files) but completely chokes if you ask it a question that requires it to understand context across the repo. I'm always hoping that I'm just using the tools wrong, but so far that doesn't seem to be the case.

Re: Salesforce will hire no more software engineers in 2025, says Marc Benioff

#363

Earlier quoted context omitted.

I thought Twitter fired 70% of manpower and still works?

Unless I'm missing something, there's also been no innovation in their product at all. A company can only coast for so long.

Was there innovation in the twitter product pre-elon?

Re: Salesforce will hire no more software engineers in 2025, says Marc Benioff

#364
post #317

Earlier quoted context omitted.

Very interesting, what are some good examples of this happening?

Stack, Zoom, Trello, Dropbox, Canva, Notion, AirTable.. Asana, Figma, Miro, Box, Evernote, ClickUp, Basecamp, Zapier, HubSpot, Calendly, Shopify, WordPress

This is also the stated rationale for Cloudflare’s generous free tier. They build loyalty with hobby and side projects, and engineers take that familiarity to work with them.

Re: Salesforce will hire no more software engineers in 2025, says Marc Benioff

#365

1. Salesforce will continue to hire engineers 2. The productivity gains of 30% are probably overstated, in a likely effort to try and sell their AI products

This looked a lot more like marketing than reality. If there was an article on 31 Dec 2025 that said 'Salesforce didn't hire any software engineers in 2025' I would probably have more interest in it.

as another poster pointed out, they have 104 job listings for software developers right now, so yeah. this article is just an ad.

Re: Salesforce will hire no more software engineers in 2025, says Marc Benioff

#367

Earlier quoted context omitted.

The funny thing is you can’t hide how bad this shit is because at some point everybody who doesn’t have a personal assistant has to deal with customer support of some sort. And holy fucking shit has AI made every single interaction with a company ten times more painful and time consuming. It’s the worlds most boring video game where you had to trigger the right sequence of words with some dumb robot, only then to get…

90% of users have silly questions, which is why all customer support conversations start with "have you tried restarting your router" and "is electricity working in your area". AI chatbots are completely fine for those 90% users who have such simple requests, but they're indeed a nightmare for the 10% who can do basic troubleshooting steps on their own and need support with more advanced questions. Nobody cares thoug…

Is there any data to back this up?

Re: Salesforce will hire no more software engineers in 2025, says Marc Benioff

#368
post #306

Earlier quoted context omitted.

What hiding freeze ? I’ve seen SFDC hiring managers advertising positions on LinkedIn hiring SWEs as recently as last month

An HN article covered this topic last month. Currently, many job postings are either attempts to attract top-tier talent at minimal compensation or, in the worst cases, entirely fictitious positions.

I’ve been looking for a job and found a few that were clearly fictiocus

Re: Salesforce will hire no more software engineers in 2025, says Marc Benioff

#369

Earlier quoted context omitted.

Compensated proportional to the revenue they bring in close to the time they bring it in. (Operations cost) Very different from the software dev who gets paid today for revenue that might come in in two years. (Capital cost) The average person has no idea of how capital sees the world. A worker feels resentful if they get paid less per hour of input, a capitalist feels resentful when they get paid less per dollar of…

This is less about Marxist/capitalist and more about a change in regulation in the US that makes R&D expenses (dev headcount) amortized over five years (for taxes) versus sales being a straight-up expense. This one is going to be good for the stock price, and the AI Agent angle is a marketing masterpiece.

It's a good point about changes in tax laws for software devs. Makes me glad I work for a non-profit (a rare non-pathological non-profit no less!)

For all the discussion about a soft job market for devs, the fact that the last Trump administration made a tax change that puts a target on our backs comes up rarely but it is part of the explanation.

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