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Ads chew through half of mobile data

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Re: Ads chew through half of mobile data

#231

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The internet as you know it is the value you get out of ads. You may hate ads, we all do, but at least recognize the hand that feeds you. The alternative is subscriptions for everything, and as far as I can tell that is far less popular than the ad model we have.

Speak for yourself. Some of us were on the internet before the ads.

I have been here since the mid 90's. Ads have been a plague for almost 30 years

Re: Ads chew through half of mobile data

#232
post #70

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As someone who switched from Iphone to Android, Adguard is very poor compared to uBlock, and it was in fact one major reason (of several) why I switched. But now that Google is killing adblockers, I might just stop browsing the internet entirely.

The fact that Firefox has had a near-perfect ad blocker for years and years, and the internet has only got less usable without an ad blocker and it's still struggling to break 1% on mobile is just so strange to me. It should be marketing open goal. Especially as the biggest competition has a conflict of interest that prevents them ever doing ad block well, so they can't lose out to a pivot by Chrome.

It's not obvious on Firefox Android how to do it.

They should absolutely put it front and center. A tickbox on first run.

Re: Ads chew through half of mobile data

#233
post #116

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How do you set this up? I have no experience but would like to do something similar.

You can either set each up yourself, or there are a variety of containers available. A chatbot of your choice can likely guide you through it, since it'll depend on your specific network setup and how exactly you'd like it configured. AdGuardHome is fairly straightforward: https://github.com/AdguardTeam/AdGuardHome?tab=readme-ov-fil... And here is a nice script to install wireguard: https://github.com/angristan/wireg…

Thanks a ton! I will be looking into that WireGuard setup soon.

Re: Ads chew through half of mobile data

#234

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My brother in code, Hackernews is a blatant ad for YC, look at title bar. They just decided they could afford the subsidy to run it enough to be the sole supporter. In general, its easiest to charge the wealthiest group with the greatest motivation to spend and that combination means in almost all cases corporations are better customers than individuals. Hence, advertising replacing subscription. Additionally this wh…

The term is "content marketing", and yes, ads are ads but ultimately people trying to release quality content for free to shill their brand is not very high on the list of worst things about advertising, I'm sure you'll agree.

Im not sure im following

Re: Ads chew through half of mobile data

#235
post #222

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The internet as I know it is the value I get out of interacting with other people. I've never had a moment where I've said "Oh, I'm glad that ad was there!" If a service can't be run unless it's through ads? Then perish.

HN exists to advertise yCombinator stuff! You seem to like this forum, yet you wish for it to perish?

That I like this forum, and just have not found a better alternative, is certainly an assumption you're making.

Re: Ads chew through half of mobile data

#236
post #148

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precedent? This is already a common practice. Since early 2010s ISPs were doing it in USA [1] and trying to lower net neutrality standards in Europe to do it [2]. That's how the whole net neutrality debate started in US https://en.wikipedia.org/wiki/Ajit_Pai#Net_neutrality_in_the... [1] https://www.nexttv.com/news/netflix-ceo-some-big-isps-extrac... [2] https://epicenter.works/en/content/data-toll-deutsche-teleko...

OP was suggesting an outright block of traffic from ad providers. I don't believe any US ISPs have gone to that extreme, at least not yet. They allowed peering points to become congested which affected Netflix traffic, but weren't blocking it.

But we don't know if ISP aren't double charging them for the ads traffic. If they slow down traffic of some ad providers, it's end users who suffer

Re: Ads chew through half of mobile data

#237
Wireguard devices to home, where Pi-hole and NextDNS filter all ads. Noone in my family saw an ad over few years.

It's always shock to se how many ads grandparents has in TV, especially for kids that are rised in adfree environment.

Re: Ads chew through half of mobile data

#238
post #150

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you never used google search? if not you should check it out - it is not bad - https://www.google.com

I prefer Kagi, which does not have ads.

But you have to pay for it and link your credit card with it. Which is privacy nightmare.

I have whatever search engine without ads for free. uBlock + NextDNS do the job.

Re: Ads chew through half of mobile data

#239

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Unsustainable for who? The websites use CDNs for dirt cheap bandwidth, mobile providers love that 20gb doesn’t go as far as it used to. It inevitably creates a synergy, between stuff like news websites and local telcos, and YouTube love it too. hell, it’s not like all bandwidth cost the same, especially when major orgs will cache + colocate or peer to your isps. If you’re a consumer you might be right, but your opini…

>Unsustainable for who? People who live on Earth? Bandwidth is never free from environmental impact, and given the same server/CDN/whatever the environmental impact will increase monotonously with increasing bandwidth use. Besides the FBI recommending it for security, running a good adblocker is one of the most "green" ways to reduce your footprint from internet usage. Regardless of how efficient the CDN, it still ha…

Let’s be honest, general browsing internet usage is probably the least offensive use of energy in existence, particularly when talking about bloated filesizes of javascript. Feel free to disregard me while watching Netflix in 4k on Netflix approved hardware decoders on your 100 inch tv and surround sound, while using your heater to keep you warm, and enjoy your Uber eats hot chocolate for desert while scrolling tiktok on a phone you’ll throw away in two years time, though.

Re: Ads chew through half of mobile data

#240

Earlier quoted context omitted.

Advertising is a virus. It infiltrates all ecosystems.

I wonder if advertising really is a waste of time and money for the most part, and it's just that the advertisers are really good at convincing people otherwise.

I worked for an ad measurement firm; we developed a causal ad measurement methodology based on a research tool used for observational data in clinical trials. Roughly 1/3 of the thousands of consumer packaged goods (toothpaste, canned soup, breakfast cereal, etc) studies we performed showed no effect of advertising. Another 1/3 didnt have enough of an impact to justify the ad spend (ROI Obviously, different industries are likely to show different distributions of results, but CPG companies are the biggest ad spenders, I believe.
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