This is an excellent thought process, and it's good to know about opportunity cost. Once you do, internalize it, and pack it away so it can never see the light. As soon as you start treating people as the equivalent of the monetary value of their time, you're lost. You've gone too far. This way of thinking is powerful and dark. Please—use in moderation.
Indeed. I know a company that made the mistake of putting an MBA type in charge of advertising, and therefore in charge of their affiliate program. She pushed always trying to figure out how much an affiliate was worth, before deciding if their stupid questions were worth the time that it took to answer them. She made two fundamental mistakes. The first is that the time it takes to figure out up front whether someone…
And it also sounds like the "MBA type" wasn't doing a very good job of calculating value added, which is a separate problem from opportunity cost.