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Ads chew through half of mobile data

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Re: Ads chew through half of mobile data

#81

A lot of web pages only work for me on my iPhone if I use reader mode. Otherwise, the page keeps resetting over and over again. Firefox, but I assume Safari is probably the same, since Apple mandates they all be based on WebKit.

>since Apple mandates they all be based on WebKit.

Unless you’re a EU citizen

Re: Ads chew through half of mobile data

#82

Earlier quoted context omitted.

I’m due for a new phone and I’m strongly considering going to a dumb phone with a tablet around the house for browsing. I can carry a Kindle or something to kill time waiting for a train.

Question for the thread*: are we at a point where we build apps that chew through ad/user data, but put ourselves in a position to not have our data chewed on? *Mostly asking because I have come across this sentiment before, not because I think op(s) are engaged in this

All of the people posting about adblockers have certainly done something about their rate of data use.

Is the question “how many of you Adblock users also work in advertising tech?”

Re: Ads chew through half of mobile data

#83

Earlier quoted context omitted.

People's revealed preferences are very clear, however much they deny it.

“People” are actually more than one entity and can have different opinions about things.

Sure, and the vast majority choose ad-supported services over paid ones. Even many of the ones who claim to want to pay don't actually put their money where their mouth is when given the chance.

Re: Ads chew through half of mobile data

#85
post #81

A lot of web pages only work for me on my iPhone if I use reader mode. Otherwise, the page keeps resetting over and over again. Firefox, but I assume Safari is probably the same, since Apple mandates they all be based on WebKit.

>since Apple mandates they all be based on WebKit. Unless you’re a EU citizen

Based EU

Re: Ads chew through half of mobile data

#86

Fantastic example of a negative externality. Question: if the data costs were internalised, would an advertising-based revenue model be sustainable?

Advertising doesn't inherently imply wastefulness or even being spyware or a malware & scam vector. If all the negative externalities were properly priced in, a lot of bottom-feeding crap at all layers of the stack will die off, but advertising itself will remain and would actually become better as a result for all parties involved.

Perhaps not inherently, but it certainly exists this way now.

Re: Ads chew through half of mobile data

#87
post #19

ads aren't chewing though my mobile data. I generally don't go to any sites with ads. The few times I open a link and it's covered in ads I close the link.

You might not be seeing visible ads but you're going to plenty of sites that are using tons of tracking pixels and making a lot of requests with and about various data you are providing. That might not be as data intensive as auto playing a video ad but it certainly makes a big impact overall.

Dunno, I have a 15gb/month through Mint and just use 1Blocker on iOS. I watch Youtube on 5G and use my phone like anyone else yet have data left over. So it doesn’t seem like there’s a lot of hidden data drain once you have a basic ad blocker.

Overtly consuming rich media from Youtube, Music, and Twitter dwarfs the data consumption of Safari.

Even your example of a tracking pixel is only going to be a handful of bytes.

Re: Ads chew through half of mobile data

#88

(Video portals aside) The text you want to read: a few kilobytes. The (oeconomical, an economical) cost of the ads surrounding it: several dozen to a hundred megabytes. You cannot convince me that this _isn't_ unsustainable quackery that got out of hands really, really bad.

> The (oeconomical, an economical)

"oeconomical" is just an extremely archaic spelling of "economical", since the root word from Greek is "oikos", which Latinizes as "oecus".

Why did you mention it? Do you see it as a separate word?

Re: Ads chew through half of mobile data

#89
post #24

I love that the mobile version of the brave browser tells you how much data it saved you and how much time too.

I wish Brave had succeeded with their YouTube Premium model of web browsing. Let me pay one single provider to remove all web ads and paywalls, and that provider pays creators. Still a great mobile browser.

Re: Ads chew through half of mobile data

#90
post #51

It's immoral that you cannot turn off videos in a browser and/or that this isn't the default option on phones.

I agree. It's insanely user-hostile that the "never auto-play" setting in Safari (for example) doesn't work and hasn't worked for years. To be honest, I have no recollection of it ever working reliably.

Although it is an arms race and obnoxious web pages can have javascript/webassembly video players that render into a canvas, etc., I still blame Apple for not sorting this out, and even backtracking on click/tap-to-play.

IIRC, at some point Apple did roll out default click/tap-to-play on iPhones, and there was a huge outcry from web developers (probably including Google/youtube) that it broke their sites. I expect the real complaint was that it interfered with pushing unwanted video advertisements.

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