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Ads chew through half of mobile data

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Re: Ads chew through half of mobile data

#52

Some people still don't have unlimited data?

Correct. And scoffing at them won't change anything.

Even if they didn't, the amount of data ads use massively slows down the experience of using the internet, especially when outside of a tower-dense area.

Re: Ads chew through half of mobile data

#53

A lot of web pages only work for me on my iPhone if I use reader mode. Otherwise, the page keeps resetting over and over again. Firefox, but I assume Safari is probably the same, since Apple mandates they all be based on WebKit.

The same is true for me on Safari. I've tried with and without AdGuard and the experience on plenty of sites that I just want to get a quick tidbit from is awfully painful.

Re: Ads chew through half of mobile data

#54

AFAIK, a lot of mobile ad blockers work by proxying your traffic through their servers. There may be more, but the only one I know works totally local is Firefox Focus. You can install it, set it as the ad blocker for iOS Safari and never actually use it as a browser. It’s not 100.0% effective. But, it makes a big difference with minimal hassle.

> AFAIK, a lot of mobile ad blockers work by proxying your traffic through their servers.

I don't know what your basis is for this claim. Mobile Safari had an API for content filter lists, and every ad blocker I’ve tried required me to enable several of these filters through the system settings. I don't think there's any way an iOS extension even could configure a proxy without user confirmation.

Re: Ads chew through half of mobile data

#55

Be sure to read my follow up article, "How ads are funding the services you request the other half of your mobile data from, so you can use them without paying except with some mobile data and some pixels on your screen."

Does it have an in-frame modal that pops up immediately after page load to beg me for my email address?

What about an embedded video window that covers the bottom 2/3rds of the content and follows with scroll?

Oh and I hope you've not left out the absolutely mandatory "Read More" button that spawns a user interaction and auto-plays everything on the page.

Those are all of my favourite things on the web and I really enjoy seeing them all over the place!!

Re: Ads chew through half of mobile data

#57
A solution:

AdGuardHome and WireGuard running at home. WireGuard connects on-demand when I leave home.

I choose to run it at home because there are cases where services and/or sites block datacenter IPs, and I have complete control over what and how I block, no proxying through any blocking service.

Re: Ads chew through half of mobile data

#58

AFAIK, a lot of mobile ad blockers work by proxying your traffic through their servers. There may be more, but the only one I know works totally local is Firefox Focus. You can install it, set it as the ad blocker for iOS Safari and never actually use it as a browser. It’s not 100.0% effective. But, it makes a big difference with minimal hassle.

iOS ad blockers primarily work through the content blocker API, since several years ago. An app gives Safari a blocklist (which it's responsible for updating) and Safari applies that to any URIs it's asked to load.

I've been using Wipr for a few years now. It's basically set and forget.

Re: Ads chew through half of mobile data

#59
post #57

A solution: AdGuardHome and WireGuard running at home. WireGuard connects on-demand when I leave home. I choose to run it at home because there are cases where services and/or sites block datacenter IPs, and I have complete control over what and how I block, no proxying through any blocking service.

A solution for you and some other tech savvy individuals; not a great solution for the rest of my family. Plus, it ignores the systemic problem in exchange for personal one-off bandaids.

Re: Ads chew through half of mobile data

#60

AFAIK, a lot of mobile ad blockers work by proxying your traffic through their servers. There may be more, but the only one I know works totally local is Firefox Focus. You can install it, set it as the ad blocker for iOS Safari and never actually use it as a browser. It’s not 100.0% effective. But, it makes a big difference with minimal hassle.

1Blocker works quite well as well.
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