Ads chew through half of mobile data
nextpit.com
Ads chew through half of mobile data
1–10 of 256 posts
Re: Ads chew through half of mobile data
#2Well, nextpit.com, you're really no better than the rest of them.
This could have been a few kilobytes of static html...
Re: Ads chew through half of mobile data
#3Fantastic example of a negative externality. Question: if the data costs were internalised, would an advertising-based revenue model be sustainable?
Re: Ads chew through half of mobile data
#4Well, nextpit.com, you're really no better than the rest of them. This could have been a few kilobytes of static html...
Blogspam singularity is imminent. Also: this 'article' is from 2016.
Re: Ads chew through half of mobile data
#5Well, nextpit.com, you're really no better than the rest of them. This could have been a few kilobytes of static html...
This is desktop, not mobile, but: I turned off ad blockers, scrolled to the bottom, and waited.
60.9MB transferred https://imgur.com/a/ftGkR3m. They are in fact worse than the rest of them. It is still going up as the ads rotate. I count 11 ad placements.
Re: Ads chew through half of mobile data
#6I question the methodology of this: Enders used a browser that mimicked an iPhone 6 and accessed a total of eight "popular" news sites (though they didn't confirm what these were)."
'iPhone 6', an phone that's 10 years old. A sample size of 8 and undisclosed.
Re: Ads chew through half of mobile data
#7It's not just ads. It's websites like nextpit that make you navigate through pop-ups and links just to get some basic info.
Re: Ads chew through half of mobile data
#8Aren’t browser-extension ad blockers (uBlock Origin, AdBlock, etc.) not helpful for solving this problem? As far as I’m aware, by the time the ad can be blocked by such programs, you have already consumed the data.
Wouldn’t a better solution be DNS sinkholing, like PiHole or AdGuard Home?
Re: Ads chew through half of mobile data
#9Well, nextpit.com, you're really no better than the rest of them. This could have been a few kilobytes of static html...
This is desktop, not mobile, but: I turned off ad blockers, scrolled to the bottom, and waited. 60.9MB transferred https://imgur.com/a/ftGkR3m . They are in fact worse than the rest of them. It is still going up as the ads rotate. I count 11 ad placements.
Saving the article text locally and gzipping it (which lacks html tags, but should be approximately right), it's ~1.5 kB. So 2kB for the article and say 5kB for a cacheable site-wide template is what things "ought" to be.
My 1GB mobile data plan should be enough to read at least 10s of thousands of pages in a month. Instead at 60MB, I could read... 16. Naturally I never use mobile data, and my only real use for a phone plan at all at this point is being forced to have SMS for banking.
Re: Ads chew through half of mobile data
#10(Video portals aside)
The text you want to read: a few kilobytes.
The (oeconomical, an economical) cost of the ads surrounding it:
several dozen to a hundred megabytes.
You cannot convince me that this _isn't_ unsustainable quackery that got out of hands really, really bad.