Autodesk Buys Socialcam for $60M

#1

Post by Straubiz » Tue, Jul 17, 2012, 1:49 PM UTC

Autodesk Buys Socialcam for $60M
allthingsd.com

Re: Autodesk Buys Socialcam for $60M

#2

Post by debacle » Tue, Jul 17, 2012, 2:14 PM UTC

I think I can speak for everyone when I say "Autodesk? Really?"

Re: Autodesk Buys Socialcam for $60M

#3

Post by replicatorblog » Tue, Jul 17, 2012, 2:19 PM UTC

debacle wrote: post #2

I think I can speak for everyone when I say "Autodesk? Really?"

Autodesk is actually a pretty cool company in the enterprise space. They're historically a CAD behemoth, but have been releasing a bunch of apps and experimenting with different business models. Their software is typically rough around the edges, but they could have something cool up their sleeves with this.

Re: Autodesk Buys Socialcam for $60M

#4

Post by Straubiz » Tue, Jul 17, 2012, 2:25 PM UTC

debacle wrote: post #2

I think I can speak for everyone when I say "Autodesk? Really?"

they did ok with Pixlr acquisition

Re: Autodesk Buys Socialcam for $60M

#5

Post by pwny » Tue, Jul 17, 2012, 2:29 PM UTC

This is somewhat surprising but not THAT much considering Autodesk makes a lot of creative finishing products and are trying to penetrate the consumer/indie space. (for example, Autodesk Smoke 2013 will cost ~25% of what Smoke 2012 did: http://www.premiumbeat.com/blog/autodesk-smoke-2013/)

While this doesn't seem to be that much in line with their current product line, they can experiment in the mobile space, acquire a good team and maybe develop some new integration between creative finishing and mobile video.

I have faith.

Re: Autodesk Buys Socialcam for $60M

#6

Post by zfran » Tue, Jul 17, 2012, 2:32 PM UTC

Autodesk sounds like a weird acquirer, but I'm happy for them. I had heard that they had been diluted to nothing in justin.tv so I'm glad they got the reward they deserve.

Re: Autodesk Buys Socialcam for $60M

#7

Post by yock » Tue, Jul 17, 2012, 2:49 PM UTC

Autodesk wrote my favorite mobile photo filter app: Pixlr-o-Matic. They've made some really interesting contributions to the mobile imaging space, including Sketch, a drafting tool for phones and tablets. Another competent company in this space is very welcome indeed.

Re: Autodesk Buys Socialcam for $60M

#8

Post by drusenko » Tue, Jul 17, 2012, 2:50 PM UTC

Congrats Michael and team! This is awesome.

Re: Autodesk Buys Socialcam for $60M

#9

Post by bborud » Tue, Jul 17, 2012, 2:55 PM UTC

I'm imagining Autodesk's M&A team are right now getting a lecture on what "CAM" stands for by the engineers and that there will be some facepalming.

Re: Autodesk Buys Socialcam for $60M

#10

Post by sanxiyn » Tue, Jul 17, 2012, 2:56 PM UTC

debacle wrote: post #2

I think I can speak for everyone when I say "Autodesk? Really?"

I consider Adobe and Autodesk to be premium digital content creation tool company. It sort of (well, not really, but...) makes sense in that direction.