While this incident is terrible, there's one thing Dr. Mann doesn't make entirely clear in the article. The contact information for McDonald's France is quite easily found at http://www.mcdonalds.fr/contacts . It's not an e-mail address, but rather a phone number, but the way the article is written it's not at all clear if he's tried to contact them by their publicly available phone number?
> I also tried calling the main number, at mcdonands.com: 1-800-244-6227, but got a voice recording that was totally unintelligible (very loud and distorted), and it appears this number does not work.
I tried the number just now, and in fact, it is exactly as he describes: you get a loud distorted unintelligible message for a 3-4 seconds and then it hangs up.
As Dr. Mann is likely calling from Canada, as I also am, it occurred to me that this particular 800 number might not work from Canada. Some USA-based 800 numbers work, and some don't -- it depends on the calling area that the 800-number subscriber wants to pay for.
Listening to the message a second time, I think that I can make out words about the "calling area", which would indicate why it's not working.