I don't understand why they are spending so much time and effort trying to put a positive spin on this whole for-profit thing. No one is buying it. We all know what's going on. Just say "we want to make lots of money" and move on with your lives.
I've been looking for my broadbrush. I forgot I loaned it out.
It seems we've yet again forgotten that HN is an echo chamber. Just because the audience here "knows" something does not mean the rest of the vastly greater numbers of people do as well. In fact, so many people I've talked with don't have a clue about who makes/owns/controls ChatGPT nor would they recognize Sam's name if even OpenAI.
The PR campaign being waged is not meant for this audience. It is meant for everyone else that can be influenced.