Seems like a lot of the comments are not getting it. The purpose of tokens is be able to have a single language-agnostic source of truth for the core bits of the design decisions. Let's say you have a website, an iOS app, an Android app, Figma templates, and documentation. Let's also say your main brand color is currently a certain shade of green. When your brand evolves to a different shade of green, you update one…
> When your brand evolves to a different shade of green This is such a funny line to read. I just can't help but imagine a brand like a small bulbasaur that evolves into big, strong venosaur which of course involves changing its shade of green. > An interesting question would be: "how much does it matter that the visual language is consistent across a company's assets?" An even more interesting question would be "if…
Salesforce (where the term "design tokens" was coined) is akin to an operating system for the web, with its own app ecosystem. Developers building Salesforce apps can blend into the Salesforce ecosystem thanks to their design system and design tokens.
And I recommend reading https://m3.material.io/foundations/design-tokens/overview to see how Google allows Android app developers to build incredibly expressive and user-personalizable UIs using design tokens.