This shouldn't be controversial. FTC isn't banning these fees, it is only requiring merchants to disclose the fees. Why would anyone be against that? Another good rule is click-to-cancel. Just a couple of days ago I logged into my Dish Network account to cancel it (after they hiked prices). There is no way to cancel online. There is no way to cancel via chat. You have to call. As soon as you call you're told the wait…
There is a move afoot to eliminate all regulations unless they've been specifically passed by Congress. Which is basically incapable of passing anything. Ironically, that inherent dysfunction is the main reason to suspect that won't happen. But politically, every regulation as automatically partisan, even when it has overwhelming support.
(At least some of) the agencies brought this on themselves with their abuse of the goodwill/benefit of the doubt previously afforded to them. Most flagrant has been the ATF, for one example constantly redefining machine guns or pistol braces, turning millions of citizens into felons with no oversight beyond drawn out and expensive court cases against them.
I never liked the smell of this power being afforded to agencies in the abstract, even for the "good guys" at the CDC or Department of the Interior. It's too rife for abuse. Federal regulations (whether you call it a law or a rule, the party van is coming if you break them) are supposed to be hard to pass. We once needed an amendment to ban alcohol before we forgot the definitions of interstate and commerce, but if my understanding is correct, under Chevron deference the DEA could have decided to schedule it without even asking congress.