This is not the first story I've heard of a product that isn't quite right, but when deciding where to pivot, fell into AI as the answer and then failed. I've said it before, but it bears repeating - when we figure out what AI is good at and what it is not, we will start treating it as a tool instead of a goal, and our product ideation will stabilize.
Are you saying AI can't rescue a bad product idea by automating things? Like more efficiently doing something nobody wants done isn't a business?
Using AI to automate things to rescue a failing product idea is kind of treating AI as a tool. But AI won't fix a bad product idea.