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Veo 2: Our video generation model

deepmind.google

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Re: Veo 2: Our video generation model

#11

Post by PittleyDunkin »

alsodumb wrote: post #9

My theory as to why all the bigtech companies are investing so much money in video generation models is simple: they are trying to eliminate the threat of influencers/content creators to their ad revenue. Think about it, almost everyone I know rarely clicks on ads or buys from ads anymore. On the other hand, a lot of people including myself look into buying something advertised implicitly or explicitly by content cre…

> Think about it, almost everyone I know rarely clicks on ads or buys from ads anymore.

I remember saying this to a google VP fifteen years ago. Somehow people are still clicking on ads today.

Re: Veo 2: Our video generation model

#13

Post by dragonwriter »

alsodumb wrote: post #9

My theory as to why all the bigtech companies are investing so much money in video generation models is simple: they are trying to eliminate the threat of influencers/content creators to their ad revenue. Think about it, almost everyone I know rarely clicks on ads or buys from ads anymore. On the other hand, a lot of people including myself look into buying something advertised implicitly or explicitly by content cre…

> Think about it, almost everyone I know rarely clicks on ads or buys from ads anymore.

Most people have claimed not to be influenced by ads since long before networked computers were a major medium for delivering them.

Re: Veo 2: Our video generation model

#14

Post by turnsout »

larodi wrote: post #4
jsheard wrote: post #2

Judging by how they've been trying to ram AI into YouTube creators workflows I suppose it's only a matter of time before they try to automate the entire pipeline from idea, to execution, to "engaging" with viewers. It won't be good at doing any of that but when did that ever stop them. https://www.youtube.com/watch?v=26QHXElgrl8 https://x.com/surri01/status/1867433782992879617

And then suddenly this is not something that fascinates people anymore… in 10 years as non-synthetic becomes the new bio or artisan or whatever you like. Humanity has its ways of objecting accelerationism.

Put another way, over time people devalue things which can be produced with minimal human effort. I suspect it's less about humanity's values, and more about the way money closely tracks "time" (specifically the duration of human effort).

Re: Veo 2: Our video generation model

#15

Post by jsheard »

noch wrote: post #10
jsheard wrote: post #2

Judging by how they've been trying to ram AI into YouTube creators workflows I suppose it's only a matter of time before they try to automate the entire pipeline from idea, to execution, to "engaging" with viewers. It won't be good at doing any of that but when did that ever stop them. https://www.youtube.com/watch?v=26QHXElgrl8 https://x.com/surri01/status/1867433782992879617

> Judging by how they've been trying to ram AI into YouTube creators workflows […] Thanks for sharing that video and post! One way to think about this stuff is to imagine that you are 14 and starting to create videos, art, music, etc in order to build a platform online. Maybe you dream of having 7 channels at the same time for your sundry hobbies and building audiences. For that 14 year old, these tools are available…

> laughing out loud at the inventiveness of the generated replies

Inventive is one way of putting it, but I think he was laughing at how bizarre or out-of-character the responses would be if he used them. Like the AI suggesting that he post "it is indeed a beverage that would make you have a hard time finding a toilet bowl that can hold all of that liquid" as if those were his own words.

Re: Veo 2: Our video generation model

#16

Post by spankalee »

jsheard wrote: post #2

Judging by how they've been trying to ram AI into YouTube creators workflows I suppose it's only a matter of time before they try to automate the entire pipeline from idea, to execution, to "engaging" with viewers. It won't be good at doing any of that but when did that ever stop them. https://www.youtube.com/watch?v=26QHXElgrl8 https://x.com/surri01/status/1867433782992879617

They basically already have this: https://workspace.google.com/products/vids/

Re: Veo 2: Our video generation model

#17

Post by spankalee »

alsodumb wrote: post #9

My theory as to why all the bigtech companies are investing so much money in video generation models is simple: they are trying to eliminate the threat of influencers/content creators to their ad revenue. Think about it, almost everyone I know rarely clicks on ads or buys from ads anymore. On the other hand, a lot of people including myself look into buying something advertised implicitly or explicitly by content cre…

It's so much simpler than that:

1) AI is a massive wave right now and everyone's afraid that they're going to miss it, and that it will change the world. They're not obviously wrong!

2) AI is showing real results in some places. Maybe a lot of us are numb to what gen AI can do by now, but the fact that it can generate the videos in this post is actually astounding! 10 years ago it would have been borderline unbelievable. Of course they want to keep investing in that.

Re: Veo 2: Our video generation model

#18

Post by lukol »

Last time Google made a big Gemini announcement, OpenAI owned them by dropping the Sora preview shortly after.

This feels like a bit of a comeback as Veo 2 (subjectively) appears to be a step up from what Sora is currently able to achieve.

Re: Veo 2: Our video generation model

#19

Post by summerlight »

alsodumb wrote: post #9

My theory as to why all the bigtech companies are investing so much money in video generation models is simple: they are trying to eliminate the threat of influencers/content creators to their ad revenue. Think about it, almost everyone I know rarely clicks on ads or buys from ads anymore. On the other hand, a lot of people including myself look into buying something advertised implicitly or explicitly by content cre…

> Think about it, almost everyone I know rarely clicks on ads or buys from ads anymore.

This is a typical tech echo chamber. There is a significant number of people who make direct purchases through ads.

> But if they can get good video generations models, they can control this ad space too without having human in the loop.

Looks like based on a misguided assumption. Format might have significant impacts on reach, but decision factor is trust on the reviewer. Video format itself does not guarantee a decent CTR/CVR. It's true that those ads company find this space lucrative, but they're smart enough to acknowledge this complexity.

Re: Veo 2: Our video generation model

#20

Post by echelon »

larodi wrote: post #4
jsheard wrote: post #2

Judging by how they've been trying to ram AI into YouTube creators workflows I suppose it's only a matter of time before they try to automate the entire pipeline from idea, to execution, to "engaging" with viewers. It won't be good at doing any of that but when did that ever stop them. https://www.youtube.com/watch?v=26QHXElgrl8 https://x.com/surri01/status/1867433782992879617

And then suddenly this is not something that fascinates people anymore… in 10 years as non-synthetic becomes the new bio or artisan or whatever you like. Humanity has its ways of objecting accelerationism.

Are you kidding?

TikTok is one of the easiest platforms to create for, and look at how much human attention it has sucked up.

The attention/dopamine magnet is accelerating its transformation into a gravitational singularity for human minds.

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