Most iPhone owners see little to no value in Apple Intelligence so far
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Re: Most iPhone owners see little to no value in Apple Intelligence so far
#2Apple has tons of user engagement data. You would think they would have a heatmap showing them where their customers are spending a lot of time trying to accomplish a task. I would focus Apple Intelligence, amongst other tools, to reduce the time needed to accomplish that task. If I were the PO, that's how I'd proceed. I'd want my customers to be able to reduce the time they're spending using the phone and yet getting more done. That open the opportunity for the customers to do new things, perhaps things you can monetize.
Re: Most iPhone owners see little to no value in Apple Intelligence so far
#3No surprise. The features they released aren't very helpful.
What is truly helpful is cloud-based foundational models like GPT4o, which a phone is not powerful enough to run locally and Apple does not have a good enough cloud model for.
However, over time, I think LLMs at the OS level will be very useful. It's the ultimate agentic AI platform.
Re: Most iPhone owners see little to no value in Apple Intelligence so far
#4This is emblematic of the LLM race in general. We’re actively pressured to use co-pilot at work, and it’s crammed into every Microsoft product. I’m thankful that my iPhone is old enough not to use LLMs. Companies are afraid of being left behind in the new arms race, but that doesn’t actually mean that the technology actually present use-cases which most people need. (Worse are the meeting summaries or emails which are written by LLMs. The summaries are just not very good, and any sort of LLM writing is a tacit acknowledgement that people don’t really care what they are writing, an that no one is really reading that writing very carefully.)
Re: Most iPhone owners see little to no value in Apple Intelligence so far
#5The ONLY Apple AI feature that was even remotely interesting to me was the photo clean up. Works pretty good for removing objects from a photo, which would be hard to do on a phone otherwise without opening in another app or messing with it on a desktop application
Re: Most iPhone owners see little to no value in Apple Intelligence so far
#6Apple has tons of user engagement data. You would think they would have a heatmap showing them where their customers are spending a lot of time trying to accomplish a task. I would focus Apple Intelligence, amongst other tools, to reduce the time needed to accomplish that task. If I were the PO, that's how I'd proceed. I'd want my customers to be able to reduce the time they're spending using the phone and yet gettin…
They arrived late to the VR party, while those companies were already pivoting into AI, and late to this one as well.
Re: Most iPhone owners see little to no value in Apple Intelligence so far
#7Of course they see no value in it, because most of them don’t even know they’re using it.
Apple don’t usually market these features, but they had to this time round.
Re: Most iPhone owners see little to no value in Apple Intelligence so far
#8Apple has tons of user engagement data. You would think they would have a heatmap showing them where their customers are spending a lot of time trying to accomplish a task. I would focus Apple Intelligence, amongst other tools, to reduce the time needed to accomplish that task. If I were the PO, that's how I'd proceed. I'd want my customers to be able to reduce the time they're spending using the phone and yet gettin…
I think the data would likely to show most people are spending time on short videos.
Re: Most iPhone owners see little to no value in Apple Intelligence so far
#9It drains the phone battery so fast it's unusable as is.
Re: Most iPhone owners see little to no value in Apple Intelligence so far
#10Slightly off-topic because it’s for MacOS, but the new Image Playground has been fantastic for generating assets while I’ve been prototyping a new game.