Good that they are trying but “ …aired after the 9:00 pm” running ads after 9 pm is even worst. If you need to consume sugar you might as well do it in day time.
UK bans daytime TV ads for cereals, muffins and burgers
81–90 of 349 posts
Re: UK bans daytime TV ads for cereals, muffins and burgers
#82Baffling to me how advertising to those without a stable source of above living-cost income is allowed in the first place. Let alone advertising to children.
They still get stuff though. Daytime advertising for toys is basically aimed at kids' birthday / christmas wishlists, pocket money, etc. If you add it up, that's hundreds of whatever your currency is per year across birthdays, gift giving holidays, and family / extended family.
Re: UK bans daytime TV ads for cereals, muffins and burgers
#83Can we do gambling ads next? We banned tobacco ads and then seemingly forgot the lesson that it's actually bad to let advertisers shove addictive and self-destructive products in the publics face, including to former addicts at risk of relapse.
i was going to comment on this. gambling ads of all kinds, sky-bet, sky vegas casino + whatever in their hydra form. in depressed places like luton - you see how gambling has destroyed the little that remained.
ban gambling companies from sponsoring sports teams, from being associated with sports teams etc.
Re: UK bans daytime TV ads for cereals, muffins and burgers
#84Earlier quoted context omitted.
"This government is taking action now to end the targeting of junk food ads at kids, across both TV and online .", it's a quote from the article, it's very likely they'd ban ads targeted at children.
I expect a lot of pushback from the new u.s administration about any online regulations.
The regulation would apply to the UK. UK brands and goods sold in the UK, by established/registered companies the UK.
Not possible to sell any retail goods of the sorts w/o a registration in the UK, so stopping them advertising won't be hard.
I don't think US administration would be able to do anything, much like GDPR.
Re: UK bans daytime TV ads for cereals, muffins and burgers
#85Good that they are trying but “ …aired after the 9:00 pm” running ads after 9 pm is even worst. If you need to consume sugar you might as well do it in day time.
It's about kids, ads targeted at kids (according to the article)
Re: UK bans daytime TV ads for cereals, muffins and burgers
#86I could see supporting with this, but it does seem like an abuse of the 'for the children' argument for this. Children pretty much have to eat what you give them until they get a job. Also some chicken nuggets are bad, but some average a gram of protein per 10 calories, which is a pretty good ratio, and especially for frozen food. Can't help but think this is too broad.
> Children pretty much have to eat what you give them until they get a job. I don't believe you have children of your own; is this an armchair opinion or your own lived experience? Anyway while on paper this is true, in practice kids will ask for this and may get it as a treat, or they may get it from somewhere else. And as a one-off, that's fine, but they do get influenced by ads to want more of it at any time. Same…
Teens and so would be given money to buy food themselves, e.g. before/after going to football training, swimming, dancing etc.
Indeed, it's unrealistic to expect all kids would be served food and observed while eating.
Re: UK bans daytime TV ads for cereals, muffins and burgers
#87What about adverts on YouTube and TikTok and other online platforms? I doubt kids/teenagers watch much TV at all these days.
It baffles me that more countries haven't put legislation in place to severely limit what ads can be served to under 18 year olds (or at least under 16).
I worked in an ad agency a number of years ago, and Phillip Morris approached us with a deliberate plan to launch big budget ad campaigns on social media platforms specifically because they could get in front of younger demos more easily (traditional media having existing regulations in my country).
The original idea was to build a large database of prospects to sell direct to even after regulation eventually cracks down on them. Amazingly no regulation has come yet, and Meta has done little to no self-regulation.
You can blame parents, but even then one under appreciated problem with digital ads is the lack of shared experience. With TV advertising, you know what your kid is seeing, everyone can see a verify what ad ran at what time on what channel etc. If a parent and a kid are scrolling social media their experience is entirely different, and you can't go back and see what someone else has seen.
Re: UK bans daytime TV ads for cereals, muffins and burgers
#88cool but nobody watches TV this days.
I mean, that's objectively disproved by the advertising industry who is profiting from these ads.
Maybe you and I aren't, but lots of people are.
Re: UK bans daytime TV ads for cereals, muffins and burgers
#89Can we do gambling ads next? We banned tobacco ads and then seemingly forgot the lesson that it's actually bad to let advertisers shove addictive and self-destructive products in the publics face, including to former addicts at risk of relapse.
Or massive vaping ads on the side of school buses.
Re: UK bans daytime TV ads for cereals, muffins and burgers
#90The significant background that the UK just delivered a House of Lords enquiry in to the food system[0] which recommended a "complete ban" on junk food advertising and that the government ban junk food vendors from regulatory feedback. You can bet the consumer packaged goods (CPG) AKA 'junk food industry' - the likes of Mondelez, etc. - are actively resisting these changes with all manner of false reports, shoddy advertising doublespeak and back-channel arrangements. Given this background, the ban is relatively light touch. Expect further developments.
[0] https://publications.parliament.uk/pa/ld5901/ldselect/ldmfdo...