This article invents a new binary operation, calls it "division" and uses the "/" operator to denote it. But the article repeats multiple times that this new operation isn't a multiplicative inverse, so it's not actually division. For example, (a/b)*b=a isn't true for this new operation.
(a/b)*b=a isn't true, but that's also not true for the math that you're thinking of. What is true is IF b≠0 THEN (a/b)*b=a. And this definition works just fine even if you define division by zero. Also just to point out, the statement here really is a*b‾*b=a, which might make it more clear why b≠0.
maybe someday there will be a revelation where somebody proposes that it's a new class of numbers we've never considered before like how (1-1), (0-1) and sqrt(-1) used to be nonsensical values to past mathematicians. For now it's not defined.