As an indie developer for the last 10 years my key learning is writing apps for “under privileged” communities. Firstly, it’s a niche. Secondly, people really value your effort and appreciate giving. This creates a nice feeling. I have created my major app, Time Nomad [1], out of pure curiosity. Don’t laugh, scientific minds… I wanted to see how astronomy and astrology coexisted for hundreds of years without all that…
Isn’t a big part of your userbase into new age stuff? If you think of it as nonsense, how do you earnestly try to serve them? Aren’t they asking for features you think are bunk?
A chiropractor uses maps of human bodies to understand where things are, even though they use the information differently than doctors and surgeons, both groups base their understanding on the same facts.
I'm guessing the same can apply in more areas than medicine too.