Earlier quoted context omitted.
Heartily concur. It's a classic of an essay written by one of those tortured souls who cannot understand why everyone so blithely moves past the incisive, obvious, truths they share. With a topping of how this is all just solved by "giving a toss about the user", followed by a cloying apology for being vulgar I'm not in web and am amenable to a good web dev hot take but this simply isn't worth the time, it's an array…
I mean the graph in the article of Amazon vs Target vs Wayfair is pretty damning. And honestly you don't even need the graph, just go to their sites. Target is dog slow while Amazon loads instantly.
I was not able to notice any difference between them