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Lessons from 15 Years of Indie App Development

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Re: Lessons from 15 Years of Indie App Development

#4
What about marketing? I don’t mean necessarily traditional ads but more how to get the word out if you have a good product?

I’ve personally find it easy to reach “tech enthusiasts” but much harder to penetrate towards normies who would really benefit from the product but don’t read HN, tech blogs etc.

Re: Lessons from 15 Years of Indie App Development

#5
post #4

What about marketing? I don’t mean necessarily traditional ads but more how to get the word out if you have a good product? I’ve personally find it easy to reach “tech enthusiasts” but much harder to penetrate towards normies who would really benefit from the product but don’t read HN, tech blogs etc.

You can try doing a press release, for example through PrWeb or similar, that will send your announcement to multiple outlets that might write it up if it fits their audience. It’s kind of a shotgun approach though.

Re: Lessons from 15 Years of Indie App Development

#6
post #4

What about marketing? I don’t mean necessarily traditional ads but more how to get the word out if you have a good product? I’ve personally find it easy to reach “tech enthusiasts” but much harder to penetrate towards normies who would really benefit from the product but don’t read HN, tech blogs etc.

If you’re working in a domain you know, use your contacts in that industry. If you’ve learned a random domain just to sell software into it, do it in a way that puts you in touch with people.

(If you’ve a mass market retail app, good luck!)

Re: Lessons from 15 Years of Indie App Development

#8
post #4

What about marketing? I don’t mean necessarily traditional ads but more how to get the word out if you have a good product? I’ve personally find it easy to reach “tech enthusiasts” but much harder to penetrate towards normies who would really benefit from the product but don’t read HN, tech blogs etc.

I've been trying to sneak into some relevant discussions on Twitter lately. Too early to say whether that helps at all but at least my posts haven't (yet?) been deleted as self-promotion like on Reddit.

Re: Lessons from 15 Years of Indie App Development

#9
post #4

What about marketing? I don’t mean necessarily traditional ads but more how to get the word out if you have a good product? I’ve personally find it easy to reach “tech enthusiasts” but much harder to penetrate towards normies who would really benefit from the product but don’t read HN, tech blogs etc.

Consumer app? Instagram Reels and TikTok. Especially TikTok.

Re: Lessons from 15 Years of Indie App Development

#10
post #8
post #4

What about marketing? I don’t mean necessarily traditional ads but more how to get the word out if you have a good product? I’ve personally find it easy to reach “tech enthusiasts” but much harder to penetrate towards normies who would really benefit from the product but don’t read HN, tech blogs etc.

I've been trying to sneak into some relevant discussions on Twitter lately. Too early to say whether that helps at all but at least my posts haven't (yet?) been deleted as self-promotion like on Reddit.

There’s plenty of self-promotion allowed on r/macapps.
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