> How relevant is print these days?
Still quite relevant, especially in some areas. Think about packaging and labeling, there's just not really a way around print in these areas.
Besides that, digital print is the future. Print also needs to become clever and data-driven, more personalized and tailored to the recipient, but that's hard work.
Example: Just last week I received a catalogue with the fall/winter collection of a larger clothing brand. I threw it away immediately. Lots of things in it that are not my size, or my style or whatnot. A personalized product would have helped. Pick articles similar to those I own (you got this data from my previous orders), only show articles that are available in XXL or larger (look at the sizes I kept and did not return) and that's it. "Hey Martin, these are _your_ pieces for the winter season, enjoy!" Maybe it's only 16 pages then instead of 50+ but it would have been a much better experience for me. Also cheaper to print and ship for the store but with a much higher value. But yeah, programmatic printing is hard(er) to do then order 100k catalogues from the cheapest shop you'll find.