Amazon tripled prices for the basic tier of their auth service Cognito

Here's the simple thing to know about AWS. They sell two great products (EC2 and S3) below market value so that you get locked in and their sales teams can upsell you on everything else. If you are a customer and are tempted to try out their alphabet soup of managed services because it all seems so convenient – don't.

Post also doesn’t mention this from the pricing that means existing customers in free tier aren’t being suddenly charged:

Note:

1. Customers with existing user pools created on or before 10:00am Pacific Time, November 22, 2024 will continue having a free tier of first 50,000 MAUs. Advanced Security Features (ASF) will continue to be priced separately and will not have a free tier, just like it has been priced previously.

2. Additionally, customers are eligible to create new user pools with Lite tier in their existing accounts and count those MAUs against the free tier of first 50,000 MAUs. To be eligible, customers' accounts must have had at least 1 MAU in the last 12 months on or before 10:00am Pacific Time, November 22, 2024.

Cant find the pricing change announcement, mind to share a link to it?

And nobody saw this coming with the surge to “cloud”. /s

I don’t like AWS but god damn they are good marketers and had some good leadership that actually was ahead of the curve. Instead of min/maxing the quarterly earning calls.

Convince a nepo C-level executive of your offerings, wave your massive AWS dick while presenting your deck, throw in a few credits, keep it “cheap” for a number of years. Once the competition fizzes out, or you buy them up. Then nix those teaser rates and jack it up 100X over a decade.

Now AWS is pumping for the next millenia.

> below market value

Unless you would like your data to egress from an AWS datacenter, in which case they are a very, very long way above market value.

> two great products

RDS is also pretty great, and KMS is a pretty good way to store a private key per environment.