holy shit just write your web pages in html, not everything needs to be a crazy javascript abomination where the body text fades in slowly
As pointed by others, the site just is a bunch of JPEGs, which is a very bad choice indeed (accessibility, search engine access, speed, etc).
But aesthetics do matter. If done properly, you could just grab the content and use your favority reader with a click of a button in case you desagree with the author's taste.