Earlier quoted context omitted.
Apple's VP literally said that no amount of money would make them choose Bing over Google because Google is the best search engine... Lets be real, no one needs to be "roped into" using Google search. People have Bing and Edge shoved down their throats and still use Chrome and Google...
A company that operates a monopoly having massive advantages against competitors isn't the argument you think it is. Courts in every developed country on earth see your statement and say "That's precisely why we're breaking this company up." Every single time a monopoly forms, people say "It's not a monopoly. They're just better than the others and nobody wants the competition." They never realize that's the textbook…
Microsoft is worth almost double what Google/Alphabet is, has larger desktop operating market share than Chrome has browser market share, forces Edge and Bing down their users throats leveraging their operating system yet has far less traction. Surely MS should be able to outspend and outcompete because they're bigger and a monopolist as well, right?