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Why don't users want to see adverts they might be interested in?

ux.stackexchange.com

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Re: Why don't users want to see adverts they might be interested in?

#2

Post by theoutlander »

Embracing targeted ads requires a mind shift that the per-Facebook generation will not be able to conceive. Most people worried about targeted ads are merely riding the ill-fated privacy bandwagon without weighing the pros and cons of such a system. The future generations will prefer targeted ads.

Re: Why don't users want to see adverts they might be interested in?

#5

Post by jasonkester »

My only real complaint with those ads that follow you around the internet is that they're nearly always trying to sell you something you already own.

I bought one of those GoPro cameras that you mount on your surfboard a while back, and was punished with six months of nonstop ads telling me how awesome my life would be if only I'd purchase a GoPro camera. It was annoying to the point where I actually dropped down that little menu in the hope that it had an option for "OK, I bought it already. Please stop now."

It's the same problem with any recommendation engine. Amazon/Netflix/Lovefilm are constantly recommending things I already own, since my buying history shows they're related. "Hey, I notice you bought Series 2 through 8 of 24! You should totally check out Series 1 of 24!"

Thanks. Now stop.

Re: Why don't users want to see adverts they might be interested in?

#6

Post by robinjfisher »

jasonkester wrote: post #5

My only real complaint with those ads that follow you around the internet is that they're nearly always trying to sell you something you already own. I bought one of those GoPro cameras that you mount on your surfboard a while back, and was punished with six months of nonstop ads telling me how awesome my life would be if only I'd purchase a GoPro camera. It was annoying to the point where I actually dropped down tha…

Agreed. At the moment, I'm frequently seeing ads for Chargify (already a customer) and Indochino (I buy suits infrequently and have in fact just bought from them).

My main issue with Amazon is it recommending items connected to presents I bought for other people. My brother is a keen photographer so I have purchased memory cards etc. from Amazon but I now keep receiving recommendations for lenses/cases.

Re: Why don't users want to see adverts they might be interested in?

#8

Post by johnchristopher »

I have the feeling stackexchange-ux isn't the best place to ask this question. There would be a use for a stackexchange-behaviourial/psychology site.

How many psychologists (or marketers with valid psychology knowledge) are going to explore stackexchange-ui ? Not everything that happens on a screen can be explained by a computer engineer, a computer scientist or a coder :)

Re: Why don't users want to see adverts they might be interested in?

#9

Post by geoffw8 »

"Users don't spend all their time purchasing goods on the internet - often they are doing different and completely unrelated tasks, sometimes at the same time."

Its got to make you ask why the only people who purchase space on a screen are people who are selling goods. How much is a reader worth to someone like NYT? How valuable is a poll answer? I can think of plenty of valuable things people would pay to display there that aren't "ads".

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