Earlier quoted context omitted.
I don't understand the last sentence. If the machines are frequently broken, that damages the Macdonald's brand in the consumer's eyes. And if the franchisee's are paying unnecessary costs, making a Macdonald's franchise less lucrative for the owner-operator, that will lead to fewer franchises renewals and new franchises in the future.
> If the machines are frequently broken, that damages the Macdonald's brand in the consumer's eyes. They are and it doesn't matter. You don't go to McD for the ice cream. It's been a running joke for decades how they're always broken.
Yeah. 'cause they don't have any 'cause the machine's broken.