Earlier quoted context omitted.
This still makes no sense. If a company with $1B in revenue, rolls something out to make $10M, then anything over $10M is suitable punishment - you turned a profitable venture into a money losing venture.
Yeah that works fine if the company in question is $1B. $10M is 1% of that company. That’s a deterrent. But if that company was $1T then that fine is effectively the cost of legal research. It won’t deter that company from trying to weasel their way around regulations in the future as the cost of trying justifies the potential upside.
That seems like a reasonable approach.
By your logic, if a company is running at a loss should the fine be negative?