Earlier quoted context omitted.
A very tiny one at that. $25M to Apple is a little over two hours of revenue, if my math is roughly correct.
Comparisons like this are absurd. Why should fines associated with a small segment of apple's business be compared to their global revenue? Is the implication that all offenses should be fined based on global revenue, such that if they broke some law in Liechtenstein that the government there should be able to demand 5% (or whatever) of apple's worldwide revenue?
If the fine is too low, it’s just absorbed as a “cost of doing business” and ceases to be a deterrent.