It's official: Match.com Abandons Paid Dating…
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It's official: Match.com Abandons Paid Dating…
1–10 of 33 posts
Re: It's official: Match.com Abandons Paid Dating…
#2This is a pretty tough new reality for online companies. Dating was one of the few services that consumers were willing to pay for. Does this mean that ads are the only revenue source for consumer-based sites?
Re: It's official: Match.com Abandons Paid Dating…
#3I have a soft spot for match.com. I met my GF there 6 years ago. She was certainly worth the $25.
Re: It's official: Match.com Abandons Paid Dating…
#4it seems like a lot of paid services are developing free alternatives.
Re: It's official: Match.com Abandons Paid Dating…
#5without paid dating sites what ads will plentyoffish show?
Re: It's official: Match.com Abandons Paid Dating…
#6This is a pretty tough new reality for online companies. Dating was one of the few services that consumers were willing to pay for. Does this mean that ads are the only revenue source for consumer-based sites?
Nope. Selling your data & lead gen is a pretty solid source of revenue, although some people won't like that.
Re: It's official: Match.com Abandons Paid Dating…
#7it seems like a lot of paid services are developing free alternatives.
It's the same thing with most established businesses. Look at Proctor & Gamble, they have like 10 different brands of laundry detergents all targeted to different markets.
Re: It's official: Match.com Abandons Paid Dating…
#8I have a soft spot for match.com. I met my GF there 6 years ago. She was certainly worth the $25.
i have paid for match (and had a few dates via it) in the past. i have also used POF and one huge difference between them - people on match care to put up a bunch of pictures and actually fill out the damn profile. POF users rarely fill out profiles in my exp. What I'm trying to say is that if users are paying for the service they are very motivated to go ahead and actually use the service.
Re: It's official: Match.com Abandons Paid Dating…
#9No doubt this is a market segmentation play (or maybe a lead generation strategy), not really a new business model. Match.com also created chemistry.com to compete with eharmony.
Re: It's official: Match.com Abandons Paid Dating…
#10I have a soft spot for match.com. I met my GF there 6 years ago. She was certainly worth the $25.
My wife and I met on match as well - I'd gladly do a commercial for it.